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"And there I was, big as life, on TV"
(and in one of the top-40* markets, too!)
Flint-Saginaw-Bay City, we mean . . . where Leonard Batz is an engineer for AC Spark Plug by day and sparks young people's interests in science in his offtime. And when he's not lecturing, teaching or talking about his specialty — the use of gyroscopes in spacecraft controls— Leonard's most likely appearing on WJRT programs for youthful science bugs.
You see, WJRT "programming from within" is aimed at people in the market by people who know them and their interests best. That's why Leonard Batz and more than 25,000 other area residents have appeared in front of Channel 12 cameras in just the past two and
one-half years to inform and entertain their neighbors.
We think that's why WJRT's average nighttime audience numbers 75,000 families — people who use pancake makeup and pancake syrup, chewing gum and sporting goods. And whatever you might sell on TV.
Important to you, too, is the fact that these families have an extra $9 of weekly income to spend** — or nearly $500 more product-buying power every year than the national average.
Harrington, Righter and Parsons have all the dope. Reach them in New York, Chicago, Detroit, Boston, Atlanta, Los Angeles and San Francisco.
WJRT
'Based on ARB & SRDS Reports, 1960 & 1961
' 'Metropolitan wage earners, Sales Management's "1960 Survey of Buying Power"
WJRT . A GOODWILL STATION . FLINT-SAGINAW-BAY CITY / ABC PRIMARY AFFILIATE
BROADCASTING, March 12, 1962
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