Broadcasting Telecasting (Jan-Mar 1962)

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Bllt ... yOU Can certainly benefit from its dynamic four-state coverage by specifying KTBS-TV, Shreveport, Louisiana. That's right! KTBS-TV is rising to greater heights. Its new 1,600-foot antenna is coming soon to give 50 per cent increased coverage in a four-state area of Louisiana, Texas, Arkansas and Oklahoma. Tallest in the Gulf South and one of the tallest in the world, the tower will extend the station's reach from 22,000 to 33,000 square miles. The new structure will enable KTBS-TV to beam exclusive ABC programs to 427,000 TV homes in 58 counties and parishes ... a $1.9 billion market of 1.5 million buyers. To reach the growing Gulf South market area with your sales message, be sure to specify KTBS-TV, Channel 3, Shreveport, Louisiana. BROADCASTING, March 12, 1962 ARK-LA-TEX-66TH RANKING MARKET-ARB 1961 SI