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Broadcasting Telecasting (Jan-Mar 1962)

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ii GIANT STEPS FOR New audience-building programs now syndicated Johnny Green's WORLD OF MUSIC 11 The Star — JOHNNY GREEN — brilliant composer, conductor and commentator. Eleven time Academy Award Nominee — three time OSCAR WINNER. Conductor of the PROMENADE CONCERTS of the LOS ANGELES PHILHARMONIC ORCHESTRA. Composer of half a dozen of the all-time great "standards" in the field of popular music, including "BODY AND SOUL," "OUT OF NOWHERE" and "I COVER THE WATERFRONT." The Program — ONE FULL HOUR — five times a week — from Johnny Green's home — from concert hallsrecording studios — motion picture sound stages — an exciting world of music with sparkling commentary and discussion. The Concept —The NEW SOUND OF PROGRAMATIC is designed to give your station an audience-building, sponsor-attracting individuality. Now in syndication on an exclusive, one-to-a-market basis, these new Programatic features allow you to offer, a full range of entertainment available nowhere else. GREAT NAMES IN THE WORLDS OF ENTERTAINMENT, MUSIC, LITERATURE AND THE ARTS i I zms4 Cyd Charrise Maurice Chevalier Jose Greco George Greeley Richard Lewine Henry Mancini Edward G. Robinson Miklos Rozsa Van Cliburn Bonnie Green Marcel Marceau Artur Rubinstein Nat "King" Cole Chris Green Tony Martin Harry Ruby Franz Allers Norman Corwin Kathe Green Zubin Mehta Dore Schary Michael Allinson Mary Costa Patterson Greene Johnny Mercer George Sidney Marian Anderson Bill Dana Dick Gregory Dina Merrill Barbara Green Snyder Harold Arlen Valentine Davies Howard Hanson Robert Merrill Denton M. Snyder Claudio Arrau Doris Day Roy Harris Howard Mitchell Jo Stafford Fred Astaire Ernest Debs Walter Hendl Peter Nero William Steinberg Jim & Henny Backus Dr. Walter Ducloux Skitch Henderson Marni Nixon Isaac Stern Saul Bass Elaine Dunn Lois Hunt Patti Page David Susskind Dr. Frank Baxter Leonard Feather Byron Janis Leonard Pennario Danny Thomas Welton Becket Ferrante & Teicher Shirley Jones Gregor Piatigorsky Roger Wagner Jack Benny Jose Ferrer Spike Jones Walter Piston Franz Waxman Polly Bergen Sylvia Fine Bronislau Kaper Otto Preminger Paul Werth Elmer Bernstein Lukas Foss Raymond Kendall Andre & Dory Previn Paul Weston John Browning Betty Furness George Kuyper Vincent Price Whittemore & Lowe George Burns Errol Garner Dorothy Kirsten William Primrose Earl Wrightson Sammy Cahn Ernest Gold Bill Lee David Raksin Marge & Gower Albert Goldberg Eric Leinsdorf Nelson Riddle . . .and many others Champion Morton Gould Edwin Lester Jerome Robbins of equal caliber.