Broadcasting Telecasting (Jul-Sep 1962)

WEEK IN BRIEF The excitement's simmering down in the much-discussed matter of tv product protection. Westinghouse and Ted Bates signed a peace pact last week, agreeing on a formula others may want to use. See lead story . . . PRODUCT PROTECTION PACT ... 23 The public gets further recognition in a CBS-financed study dealing with evaluation of television. It will add a scientific and interpretive dimension to the more basic process of "sheer nose counting." See . . . WHAT PUBLIC THINKS OF TV ... 48 It's time for advertising to match its techniques with the growing intellectual level of the nation, Advertising Federation of America and Advertising Assn. of the West were told at annual convention. See . . . ADMEN MUST SPRINT ... 28 A record libel award of $3.5 million was directed by a New York jury for John Henry Faulk. ex-CBS personality, in his suit against Aware Inc., research firm, and others. Pro-Communist charge was behind suit. See . . . FAULK GIVEN $3.5 MILLION ... 46 There's a good chance of early House action on a resolution that would permit more than 50 kw on clearchannel radio stations, contrary to FCC policy. Moratorium on duplication of clears is included. See . . . MORE POWER FOR CLEARS ... 32 Another development in the St. Petersburg tv case — FCC stays grant of Rahalls' WTSP-TV. The commission has decided to reopen case for new testimony on Rahalls' programming at radio station WLCY. See . . . WTSP-TV GRANT STAYED ... 36 Dominant topic at the NAB Radio Board's summer meeting was the question of overpopulation. Board members indicated any birth-control steps must protect the free enterprise rights of broadcasting. See . . . CAUTION IN AM STUDY ... 42 Radio lived up to its exclusive title — only emergency medium — last week when a midwestern power failure upset a large area. In Omaha the stations filled the air with panic-preventing messages. See . . . NOWHERE TO TURN BUT RADIO ... 50 A week after community antenna operators had their convention the NAB Television Board decided to press for a law to regulate catv on a limited basis. Other proceedings of summer board session. See . . . CATV REGULATION URGED ... 43 It's rare that FCC swings its ax to sever licensees from their facilities. Last week two stations — one in Florida and one in Texas — lost their licenses. Both had failed to respond to "show-cause" orders. See . . . FCC SWINGS AX TWICE ... 38 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 23 BUSINESS BRIEFLY 26 CHANGING HANDS 44 CLOSED CIRCUIT 5 COLORCASTING 52 DATEBOOK 12 EDITORIAL PAGE 78 EQUIPMENT & ENGINEERING .... 55 FANFARE 58 FATES & FORTUNES 60 FILM SALES 54 FOR THE RECORD 66 BROADCASTING, July 2, 1962 GOVERNMENT 32 INTERNATIONAL 56 LEAD STORY 23 THE MEDIA 42 MONDAY MEMO 20 NEW PRODUCTS IN TV 24 OPEN MIKE 16 OUR RESPECTS 77 PROGRAMMING 52 WEEK'S HEADLINERS 10 # ii BROADCASTING Published every Monday, 63rd Issue (Yearbook Number) published In November by Broadcasting PubucaTioNS Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly Issues $7.00. Annual subscription including Yearbook Number $12.00. Add $2.00 pter year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regiilar issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please inciude both old and new addresses plus address label from front cover of magazine.