Broadcasting Telecasting (Jul-Sep 1962)

Record Details:

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• • • • KNOW THEN, •. YOU'LL BUY TERRE HAUTE • •••••• TERRE HAUTE LEADS... • WTHI-TV is the Nation's Number One Single Station Market in Homes Delivered Per Average Quarter-Hour (6:00 PM to Midnight— 45,000)* TERRE HAUTE LEADS... • WTHI-TV reaches MORE Homes Per Average Quarter-Hour than any Indiana station** (6:30-1 0:00 PM, Net Option Time, Monday through Sunday) WTHI-TV TERRE HAUTE 53,600 SOUTH BEND Station A— 26,300 Station B— 32,300 Station C— 28,200 EVANSVILLE Station A— 46,800 Station B— 25,200 Station C— 28,400 FORT WAYNE Station A— 29,500 Station B— 33,800 Station C— 31,200 TERRE HAUTE LEADS.. • WTHI-TV is Your Second "Must Buy" in Indiana *Basis March 1962 ARB 'Except Indianapolis Represented by WTHI-TV CHANNEL 10 • CBS -ABC TERRE HAUTE, INDIANA 8 BROADCASTING, July 2. 1962