Broadcasting Telecasting (Jul-Sep 1962)

Page scan 00033 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00033
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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It's MAIN Street in DALLAS . . . It's MAIN STREET in Ohio's Third Market, too Big D (for Dallas) is not unlike Big D (for Dayton) in one respect. They have their Main Street, and we have ours. There the similai'ity ends. Big D for Dif!erence. We've made it our business to know what this difference is. To know intimately the attitudes, tastes and preferences imiquely characteristic of the people along Main Street in Dayton and the 23 other streets called "Main" in our primary hstening and vie^^ing area. How well we have succeeded is amply proved by the high ratings that this kind of programing has earned. Programing that leaves its mark on people when they go out to shop. And you'll like the income these outgoing people have. Big D for Dollars. Ask Big G (for George P. Hollingber}-) . DAYTON, OHIO WHIO-AM-FM-TV Associated with WSB, WSB-TV. Atlanta, Georgia and WSOC, WSOC-TV, Charlotte, North Carolina BROADCASTING, July 2, 1962 27