Broadcasting Telecasting (Jul-Sep 1962)

Page scan 00039 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
00039
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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more evidence that Milwaukee reacts to WTMJ-TV The Red Cross was elated! The 1,671 viewers made up the largest class ever to register for a beginners' course in first aid. This total is especially amazing when you consider requirements for the weekly ten-lesson course: registrants had to send in 75C for an official textbook . . . and to graduate, had to view all 10 lessons, do homework, take a 3-hour final exam in a WTMJ-TV studio. This pioneer television project was presented jointly by WTMJ-TV and the MilwaukeeWaukesha Red Cross chapter. Public service programming like this is a strong reason behind WTMJ-TV's ability to attract and influence Milwaukee viewers. It typifies WTMJ-TV's constant aim: a balanced, adult schedule of entertainment, information, education. Find out all the reasons why WTMJ-TV is still the number one station in Milwaukee for both viewers and advertisers. Ask us to send the WTMJ-TV "TOTAL IMAGE" STORY. WTMU TV THE MILWAUKEE JOURNAL STATION WTMJ-AM-FM NBC IN MILWAUKEE Represented by: HARRINGTON, BROADCASTING, July 2; 1962 RIGHTER & PARSONS NEW YORK, CHICAGO, SAN FRANCISCO, ATLANTA, BOSTON, ST. LOUIS, LOS ANGELES 33