Broadcasting Telecasting (Jul-Sep 1962)

IN MEMPHIS THE GOOD MUSIC STATION IS WMC TYPICAL PROGRAM SEGMENT 5:35-6:00 p.m.. July 20, 1962 / Concentrate On You — Hugo Montenegro Whatever Will Be Will Be — Doris Day Bye Bye Blues — Pete King Chorale Cherry Calcutta — Eddie Heywood — Four Lads Theme from Summer Place — Mantovani • Distinctive programming , , . different from any other IVlemphis station! • News every half hour . . . covered by IVlemphis' largest news staff! • Weather casts ... at every quarter past and quarter to the hour! • No triple-spotting! • More play-by-play sports coverage than all other Memphis stations combined! WMC/MEMPHIS NBC 790 KC 5,000 WATTS BUIR GROUP PUN MEMBER FANFARE She Does! ,'l j almost -■w.* everybody 4" enjoys KABC conversation RADIO 79 KABC uses billboards for summer promotion KABC Los Angeles is teasing motorists with a summer billboard campaign theme: "She does. . . . Almost everybody enjoys KABC conversation radio." Two other posters in the series will feature a male ("He does . . .") and a young adult couple ("They do . . ."). The campaign is showing posters in the central Los Angeles, west Los Angeles, Long Beach, San Fernando and San Gabriel Valley areas. WOWO event includes beauties, boats, races If WOWO Ft. Wayne, Ind.. personnel ignored the Miss Universe contest Saturday, it wasn't through lack of interest in feminine pulchritude. The staff was eyeing the 50 finalists in WOWO's annual "Belle of the Beach Ball" contest at Lake James, Ind. The WOWO contest included national championship boat races and water skiing, promoting the state's recreational facilities. WDMV's farm approach is paying off in sales WDMV Pocomoke City. Md., is turning what it considers "a revolutionary approach to farm radio" into the best sales record in its seven-year history. Programming to the farmer like his city cousin — throughout the broadcast day instead of in limited time segments — WDMV uses 60-second beeper announcements from its 18-member Farm Advisory Board, "locally recognized agricultural professionals" on the DelMarVa Peninsula (Delaware-MarylandVirginia). Maryland Gov. J. Millard Tawes said the informational announcements from the agricultural figures merit particular commendation and provide "an invaluable service." WDMV is reaching the farmer when and where farm journals can't, says Ernest Tannen, station owner. The informational tapes, broadcast hourly each day, are combined with an aggressive sales policy and recorded endorsements from local product users. In addition, says Mr. Tannen, WDMV is getting point-of-sale tie-ins for its farm merchandising program. Gov. Keyser attends WJOY-FM opening day WJOY-FM Burlington, Vt., the state's first fm station, reports that when it aired its first scheduled broadcast (June 26), the nation's youngest governor, Vermont's F. Ray Keyser Jr.. was on hand to lead the applause. Governor Keyser, editor Robert Wattoff {FM Listener's Guide), station officials and 250 other guests celebrated the opening at a station banquet. Manager Frank Balch said 25 sponsors WLS summing up WLS Chicago contributed $1,228,360 worth of time to public affairs programs and announcements during the past year, president Ralph Beaudin announced last week. The staton also has contributed WLS-produced jingles and tapes to local organizations for their general radio use and earlier this year marshaled 5,000 Chicago teenagers to ring doorbells and collect a total of $25,000 for the Danny Thomas-St. Jude Hospital in Memphis. BROADCASTING. July 16, 1962