Broadcasting Telecasting (Jul-Sep 1962)

We've ■ been in H ^ the No. 1 ■ Spot here H in the Mid H iYiichigan market R for the past 7 years I (Hooper). Measure us L[ by any rating service H survey and you'll find H WILS dominating ... H with more than three H times the audience of H the next station (as H much as 67% of the H total radio audience). H See our Jan.-Mar. '62 H Hooper. Our primary H signal (5,000 watts H daytime) reaches all H three metro counties H (Ingham, Eaton and H Clinton) plus all of H Jackson, Calhoun, H Ionia and Gratiot For H seven years (Hooper H '55-'62) we have ■ dominated the Mid H Michigan metro mar H ket. This unusual H metro market has industry (Oldsmobile) , government (State Capital) and education (Michigan State Uni versity) to give it an H economic tripod that ALWAYS MEANS BUSINESS! BOOK NOTES Public Relations Handbook, by various contributors and edited by Philip Lesly, Prentice-Hall, Engle^vood Cliffs, N. ']., 900 pp.; $12.50. Increased attention is given to radiotv media in the second edition of Public Relations Handbook, to be published this month (August). The book has a total of 45 chapters by 37 authorities and provides analysis, techniques and case histories. Two new chapters dealing with educational tv and publicity in the movies and tv were written by John F. White, president of the National Educational Tv & Radio Center, and Sol Dolgin, executive producer of the Audio Visual Research Co. A third chapter, '"Public Relations for Television and Radio Stations." is by Sidney H. Eiges, vice president of public information, NBC. The 1962 version of the handbook was first published by Prentice-Hall in 1950. "Design in Motion," by John Halas and Roger Manvell. Hastings House, Publishers, New York; $12.50. 160 pp. The authors of The Technique of Film Animation, which details the "how-to"' of that art, have turned their attention to "the various forms of design which artists in animation are creating," as they put it. They describe, and generously illustrate with blackand-white and color examples from the U. S. and 18 foreign countries, the wedding of film and graphic art in ani mation, once only a motion picture cartoon form but now widely used in television programming, commercials and titles. Messrs. Halas and Manvell discuss the fundamentals of animation in cartoons, stop-motion and paper sculpture. Their subject is composition by movement which, "since it is in three dimensions, may be compared with the luminous trail left by a swiftly moving cigaret tip seen in the dark." The authors have extensive experience in animation. John Halas and his wife Joy Batchelor head Halas & Batchelor Cartoon Films Ltd., Great Britain. Dr. Roger Manvell, an author {The Animated Film), critic and screenwTiter, is editor of the Journal of the Society of Film and Television Arts, London. Televised Instruction, by Lee S. Dreyfus and Wallace M. Bradley, Mass Communications Center, Wayne State U., 173 pp., S3. A collection of 16 speeches and lectures delivered at the Wayne-RCA Invitational Conference on Tv Instruction the week of June 19, 1961, at the Center in Detroit. Television instruction subjects covered include the "College of the Future," "Cost of Student Instruction," "Tv Instruction and the Federal Government," and "The Commercial Station and Television Instruction." It looks closely at the influence of vtr in television instruction. OPEN 'Monday Memo' comments editor: ... It was a pleasure to contribute some thoughts [Monday Memo, July 30]. I have been quite surprised to learn a little bit about your readership, simply from comments made to me. To date, several account supervisors and account executives have commented on the piece. And yesterday I received a long letter about the piece from Daniel Parker, president of the Parker Pen Co. . . . — David G. Watrous, president, Earle Ludgin & Co., Chicago. Omission editor: Broadcasting's news item, "Orlando stations help put over city bond issue" [The Media, July 2] omitted mention of our station, WKIS. We think it unfair because our station participated and broadcast both sides of the issue, and for proof, I enclose a copy of a letter from Mayor Robert S. Carr of our city. This oversight, we know, is not on your part, but resulted from a news BROADCASTING, August 13, 1962 MIKE release which failed to mention that WKIS, through its Tony Chastain program . . . devoted almost unlimited time to the city bond issue election and was the only station on which the mayor appeared in person. . . . — Naomi T. Murrell, president & general manager, WKIS Orlando, Fla. [A copy of Mayor Carr's letter forwarded by Mrs. Murrell expressed the mayor's thanks for making l',2 hours available to him to discuss the bond issue this spring.] F(ederal) C(ulture) C(ontrol)? editor: Bureaucratic maneuvers have in the past been used frequently and quite successfully to bypass laws and our U. S, Constitution. . . . Somehow by public indifference to these practices, they have become accepted. But isn't there in this trend a point of revolt — a point of stopping the power-hungry politician? . . . How can the FCC claim to serve the law of the land ... by deletion of an existing radio service such as KRLA or WDKD? A forced sale in a given period of time might serve the public MID-MICHIGAN'S BIG No. 1 BUY 1320 Represented by Venard, Rintoul & McConnell 13