Broadcasting Telecasting (Jul-Sep 1962)

Record Details:

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Commercials in production . . . Listings include new commercials being made for national or large regional radio or television campaigns. Appearing in sequence are names of advertiser, product, number, length and type of commercial, production manager, agency with its account executive and production manager, and approximate cost of commercial when available. Gray-O'Rielly Productions Inc., 480 Lexington Ave., N. Y. City. -American Home Products (peanuts), one 60, one 30, one 20, live & anim., film. Geo. Livermore, prod. mgr. Agency: Ted Bates Inc. ; American Home Products. (Chief-Boy-Ar-Dee) three 60's, color, film. Geo. Livermore, prod, mgr. Agency: Young & Rubicam. Fred Niles Communications Centers, Inc., 1058 W. Washington Blvd., Chicago. General Mills (Bisquick) one 30, film. Harry Lange, prod. mgr. Agency: Knox Reeves Advertising. Ruff Neff, agency prod. Quaker Oats Co. (Ken-L-Ration) two 60's, tm 30's, film. John McShane, prod. mgr. Agency: J. Walter Thompson. Murray Pattinson, agency prod. Wilson Packing Co. (meats) four 60's, film. Walt Topel, prod. mgr. Agency: CampbellMithun. Shep Chartoc, agency prod. Kitchens of Sara Lee (cake) one 60, one 20, one 10, live & anim. film. Harry Lange, prod, mgr. Agency: Hill, Rogers, Mason & Scott, Elinor Fahrenholz, agency prod. Pet Dairy Products Co. (Pet Milk) one 60, two 20's, three lO's, film. Walt Topel, prod. mgr. Agency: Henderson Advertising, Andy Pellizzi, agency prod. Murine Co. (Murine) four, film. Sid Siegel, prod. mgr. Agency: J. Walter Thompson, Jarvis Rice, agency prod. Community Discount Stores (Maypole Boats & Motors) four 60's, jingles. Sid Siegel, prod, mgr. Agency: Gary Advertising, Don Lazar, agency prod. Southwestern Bell Tel. Co. (Yellow Pages) three 20's, film, Harry Lange, prod. mgr. Agency: Gardner Advertising, May Kohler, agency prod. Standard Oil of Indiana (American Oil) two 60's, film. William E. Harder, prod. mgr. Agency: D'Arcy, Robert Lewis, agency prod. Trane. five 60's, film. George Jarrett, prod, mgr. Agency: Campbell-Mithun, Inc. Mickey Hill, agency prod. Pillsbury Mills (flour) one 10, film. Harry Lange, prod. mgr. Agency: Campbell-Mithun. William Johnson, agency prod. Frosty Morn (meat) one 60, anim. film. Manny Paull, prod. mgr. Agency: Noble-Dury & Associates. W. S. Graham, agency prod. Hammond Organ Co. (organs) one 60, film. Harry Lange, prod. mgr. Agency: Young & Rubicam. MacKenzie Ward, agency prod. Alberto-Culver (Lymacol) four 60's, film. Harry Lange, prod. mgr. Agency: Compton Advertising. Bob Berg and Bob Steen, agency prod. Standard Oil of New Jersey (corporate) ten three minute, tape & film. Howard Henkin, prod. mgr. Agency: Needham, Louis & Brorby. Mo Kinnan, agency prod. Beecham Products (Silvikrin) two 60's, film. Howard Henkin, prod. mgr. Agency: Kenyon & Eckhardt. Bleake Johnson, agency prod. Cook Chemical Co. (Real Kill Sprays) four 60's, two 20's, three lO's, film. Harry Lange, prod. mgr. Agency: Winius Brandon Co. Wallace Husted, agency prod. Procter & Gamble (American Family Detergent) two 60's, film. John McShane, prod. mgr. Agency: Tatham-Laird, Inc. Lou Perkins, agency prod. Lakeside Toys, three 60's, film. John McShane, prod. mgr. Agency: Kerker-Pererson, Inc. Paul Le May, agency prod. General Mills (Saff-O-Life Safflower Oil) one 60, one 30, film. Harry Lange, prod. mgr. Agency: Knox Reeves Advertising, Inc. Glen Bammann, agency prod. Minnesota-Ontaria Paper Co. (Insulite-Fastile) three 60's, film. George Jarrett, prod. mgr. Agency: Campbell-Mithun, Dick Stevens, agency prod. Wilson Packing Co. (meats) three 60's, three 20's, film. Walt Topel, prod. mgr. Agency: Campbell-Mithun, Inc., Shep Chartoc, agency prod. General Mills (various prods.) three 30's, one 10, film. Harry Lange, prod. mgr. Agency: Knox Reeves Advertising, Inc. Glenn Bammann, agency prod. General Mills (Betty Crocker Brownies) one 60, one 30, film. Agency: Needham, Louis & Brorby, Inc., Barry McKinley, agency prod. Pantomime Pictures Inc., 8961 Sunset Blvd., Hollywood 69. Foremost Dairies, Inc. (milk) two 60's film. John Marshall & Gordon Bellamy, prod. mgrs. Agency: Guild, Bascom & Bonfigli, Inc., John Orlofl", agency prod. Household Finance Corp. (loans) one 60, anim. film. Fred Crippen & John Marshall, prod. mgrs. Agency: Needham, Louis & Brorby, Joe Creature, agency prod. Approx. cost, $7000. Foremost Dairies, Inc. (milk) one 60, one 20, film. Fred Crippen & John Marshall, prod. mgrs. Agency: Guild Bascom & Bonfigli, Inc., Gordon Bellamy & John Orloff, agency prods. Rams Productions, Inc. 4141 Office Parkway, Dallas, Texas. Arkla-Servel (gas air conditioners) one 58, film. Bob Farrar, prod. mgr. Agency: R. K. Butcher and Assoc., a.e., Don Hattfield. Approx. cost, $700. Chevron (gas, oil) one 60, one 30, one 10, jingle, tape. Bob Farrar, prod. mgr. Agency: White and Shuford, a.e., Joe Amodeo. Approx. cost, $700. Raymond Scott Enterprises, Inc. 140 West 57th Street. New York City. DX Super Boron, five 60's, music, film. Charles Barclay, prod. mgr. Agency: Gardner Advertis COMMERCIAL PREVIEW: From dream to reality "Jill and Ted went up to bed, to dream of gum drop mountain" goes the opening sequence of a new commercial to be shown this fall on four network tv programs. Milton Bradley Co., (toys, games, educational supplies) Springfield, Mass., shifts from the dream to a realistic situation to get across its dramatic sales message for a new game called "Candy Land." The script enacts a catchy jingle with words and action based on the imaginative features of the game. The youngsters shown in the commercial wake up out of their walk through the candy land dream and then go down stairs to play the game which "makes their dreams come true." Placed through Noyes & Co., Providence, R. L, the commercial will be in NBC-TV's McKeever & the Colonel and ABC-TV's Camouflage, Jane Wyman Show and Make a Face. The commercial was filmed at Wylde Studios, New York. Henry Hart Jr. was the agency producer, E. George Cloutier was the copywriter, and Fred Levenson, of Wylde, was the director. The advertiser claims "strict fulfillment of code regulations against misrepresentation of the actual size and nature of the advertised product." 52 (BROADCAST ADVERTISING) BROADCASTING, August 20, 1962