Broadcasting Telecasting (Oct-Dec 1962)

TIME BUYER HAILED! BUYS WHLI sland -4TH LARGEST MARKET IN U.S.-A SEPARATE, INDEPENDENT AND DISTINCT MARKET *Nassau-Suffolk (Long Island) accounts for more Food Sales than 32 states and its $31/4 Billion Retail Sales out-ranks the following major metro markets: Philadelphia Detroit Cleveland Washington, D.C. Boston Houston San Francisco Baltimore Dallas St. Louis Milwaukee Seattle Minneapolis Pittsburgh Kansas City Atlanta Long Islanders listen, and are loyal to WHLI because WHLI provides exclusive programs and services that are vital to residents of Long Island. r ► 10,000 WATTS jWHLI AM 1100 FM 98. 3 HIMPiTEAD LONG ISLAND, N. Y. tk uoice off Jlonj Ldmd PAUL GODOFSKY, Pres. Gen. Mgr. JOSEPH A. LENN, Exec. Vice-Pres. Sales REPRESENTED by CILL-PERNA A calendar of important meetings and events in the field of communications ♦Indicates first or revised listing OCTOBER Oct. 15-16 — Joint management and engineering meeting will be held by stations of the Central Canada Broadcasting Assn. at the Royal York Hotel, Toronto, Ont. The two-day session will discuss programming, sales and technical developments. Oct. 15-19— Audio Engineering Society, 14th annual fall convention at BarbizonPlaza Hotel, New York. Among papers to be read: "Stereo Operational Experience of WQXR-AM-FM New York," L. K. Kleinklaus, chief engineer; "Planning a New Fm Stereo Station," Lloyd Jones, chief engineer and partner, KMUZ (FM) Santa Barbara, Calif.; "Management's View of Fm Stereo," A. J. Eicholzer, chief engineer, WSYR-FM Syracuse, N. Y., and "A Practical Guide to Fm Station Layout and Tuneup," Everett J. Gilbert, Collins Radio Co., Cedar Rapids, Iowa. Oct. 16 — Second annual Southeast RadioTv Seminar (SERTS), sponsored by Georgia Assn. of Broadcasters, on catv challenge to broadcasters. Dinkler-Plaza Hotel, Atlanta. Oct. 16 — Premium Advertising Assn. of America conference at the Henry Hudson Hotel, New York City. Association observes its 50th anniversary at its annual New York conference held in conjunction with the four-day New York Premium Show which It sponsors at the New York Coliseum, Oct. 15-18. Featured speakers will be Bennett Cerf, president of Random House; James Proud, past president of Advertising Federation of America; Dr. Kenneth D. Wells, president of Freedoms Foundation at Valley Forge, Pa.; and William Dunham, PAAA president. Oct. 16 — League of Advertising Agencies, dinner meeting at The Advertising Club, New York. "How the smaller agency can get new business in unexpected places." Oct. 17-18 — Central Region meeting of American Assn. of Advertising Agencies, Hotel Ambassador West, Chicago. Oct. 17-19— Institute of Broadcasting Financial Management, second annual general meeting. Coach House Motor Inn, Milwaukee. Oct. 18 — Southern California Broadcasters Assn. luncheon at Michael's Restaurant, DATEBOOK NAB Fall Conferences Oct. 15-16— Dinkler-Plaza, Atlanta Oct. 18-19— BUtmore, New Yerk Oct. 22-23— Edgewater Beach, Chicago Oct. 25-26— Statler-Hllton, Washington Nov. 8-9 — Sheraton-Dallas, Dallas Nov. 12-13 — Muehlebach, Kansas City Nov. 15-16 — Brown Palace, Denver Nov. 19-20 — Sheraton-Portland, Ore. Los Angeles. Speaker will be Sol Taishoff, editor and publisher of Broadcasting and Television magazines. Oct. 18 — Joint NAB-International Radio & Television Society luncheon, Hotel Biltmore, New York. Gov. LeRoy Collins, NAB's president, is speaker. Oct. 18-20 — Mutual Advertising Agency Network's final meeting for 1962 at Palmer House, Chicago. Oct. 18-20 — National Educational Television & Radio Center, fall meeting of station managers of affiliated stations, Park Sheraton Hotel, New York City. Oct. 19-20 — Wisconsin AP Radio-Tv Assn. meeting being held In Madison, Wis. Oct. 19-21— New England chapter AWRT conference, Lovett's, Franconia, N. H. Oct. 19-21 — Pennsylvania AWRT conference, Brodhead Hotel, Beaver Falls, Pa. Oct. 20 — UPI Broadcasters of Wisconsin fall meeting at the Lorraine Hotel, Madison. Dinner speaker will be Prof. Verner Suomi, U. of Wisconsin's space authority. New officers will be elected. Oct. 20 — UPI Broadcasters of Illinois fall meeting, St. Nicholas Hotel, Springfield. Oct. 20-21 — Illinois News Broadcasters Assn., fall meeting, St. Nicholas Hotel, Springfield, 111. Oct. 20-25— Western Region convention of American Assn. of Advertising Agencies, Hilton Hawaii Village, Honolulu, Hawaii. Phillip W. Wenig, president of Standard Rate and Data Service Inc., New York, will discuss "Missing Media Data — Its New Importance to Advertising," in an open session meeting. Joseph Maguire, president of Botsford, Constantine & Gardner, Seattle, has been added to the panel In a closed business session which will explore "How to Make a Profit." OPEN MIKE ® Heart of America story editor: . . . Excellent stories on Missouri and the Midwest . . . you have done a very good objective job. — William R. Brown, research director, Missouri State Chamber of Commerce, Jefferson City. editor: We would appreciate very much if you would give us permission to reprint the article about Topeka — "Topeka State Hub, Nation's Center" — from the "Heart of America" story. We would like to mail the article to our 1 ,600 chamber members. — Wayne Dawson, executive vice president, Topeka Chamber of Commerce. [Permission granted, provided proper credit is given to Broadcasting.] editor: . . . Interesting and informative by one of the most penetrating observers who ever visited us. — Eugene S. Thomas, vice president-general manager, KETV (TV) Omaha. [Reprints of Broadcasting's Special Report, "Heart of America in Transition," are available for 25 cents a single copy, $20.00 per 100 copies; $37.50 per 200; $54.00 per 300; $72.00 per 400; $87.50 per 500; $150.00 per 1,000.] Estes coverage Editor: Your [Oct. 1] editorial on the Billie Sol Estes trial is titled "Order in the Court." Personally, I think the editorial is "out of order." You have singled out live television and, without mentioning our call letters, this station as the cause prompting adverse newspaper criticism. Nothing could be further from the truth. . . . WFAA personnel, in cooperation with Marshall Pengra of KLTV (TV) in Tyler, began almost a month prior 14 BROADCASTING, October 15, 1962