Broadcasting Telecasting (Oct-Dec 1962)

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Lesson for Americans You're looking at sixth graders at work in a Moscow classroom. They were photographed by five ABC -TV men who went to the Soviet Union to film a report on Soviet education for the muchpraised Bell & Howell Close-Up! series. They were the first American television crew to film this key aspect of Soviet society. And they returned with a superb television story— Meet Comrade Student. The program, presented on ABC Television, September 28th, was called by the New York Herald Tribune "an unprecedented service in acquainting us with the challenge evident in the Soviet drive for mass education." A challenge it is. And a lesson. And clearly a triumph for American television in the crucial area of public affairs. Meet Comrade Student advances most notably Bell & Howell's responsibility as a corporate citizen in a democracy. A responsibility well served by such previous Close-Up! programs as Cast the First Stone and Walk in My Shoes. Meet Comrade Student is also very much in keeping with ABC's bold, honest approach to reporting the great issues of the day. Such programs as Editor's Choice, Adlai Stevenson Reports, Issues & Answers soundly document the merits of this approach. Here then is a forthrightness, a new creative ferment characteristic of ABC's total communications effort. In entertainment, in enlightenment. In hard news, in soft music. In comedy, in commentary. People like it. And advertisers — being people — likewise. ABC Television Network