Broadcasting Telecasting (Oct-Dec 1962)

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35 Cents BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Bulk buying in spot tv: some of big spenders are turning to it 31 Harper proposes new agency incentive plan: profit-sharing with clients 32 OCTOBER 22, 1962 Killed: a proposal that would have placed FCC in programming field 44 NAB's fall series of regional conferences off to a running start 72 COMPLETE INDEX PAGE 7 T"\# is history as it happens Feel the impact of history as it's made. No other medium has such power to move people. U.N. coverage is only one way TV accepts its responsibilities in helping us to a better understanding of the world we live in. These stations are proud to be part of Television's presentation of history in the making. KOB-TV Albuquerque WSB-TV Atlanta KERO-TV Bakersfieid WBAl-TV Baltimore WGR-TV Buffalo WGN-TV Chicago WFAA-TV Dallas KDAt-TV Duluth-Superior WNEM-TV Flint-Bay City KPRC-TV Houston WDAF-TV Kansas City KARK-TV Little Rock KCOP Los Angeles WISN-TV Milwaukee KSTP-TV .. .Minneapolis-St. Paul WSM-TV Nashville WVUE New Orleans WTAR-TV, .Norfolk-Newport News KWTV Oklahoma. City KMTV Omaha KPTV Portland, Ore. WJAR-TV Providence WTVD Raleigh-Durham WROC-TV Rochester KCRA-TV Sacramento KUTV Salt Lake City WOAI-TV San Antonio KFMB-TV San Diego WNEP-TV. .Scranton-Wilkes Barre KREM-TV Spokane WTHl-TV Terre Haute KVOO-TV Tulsa Television Division Edward Retry & Co., Inc. The Original Station Representative A NEW YORK • CHICAGO • ATLANTA • BOSTON • DALLAS • DETROIT • LOS ANGELES • SAN FRANCISCO • ST. LOUIS