Broadcasting Telecasting (Oct-Dec 1962)

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WJR UNCOVERS THE AUTO SHOW We're giving Detroit's 44th National Automobile Show the full WJR treatment! Why shouldn't we — the way our Great Lakes audience lives, breathes, eats and sleeps automobiles! Between October 20 and 28, hundreds of thousands of them will be seeing the '63's at Cobo Hall. And hearing about them from their favorite people on WJR. Rest assured, Jim Wood, Automotive Editor Ray Engle, Bud Guest, J. P. McCarthy, Lee Murray, George Kendall, and Jack Harris (left to right) won't leave a celebrity uninterviewed or a bolt unturned. While we apply this task force coverage to all the big events in these parts, the automobile is still our favorite subject. We have most of the adult listeners in a 100-county area — an area that buys 10% of the nation's cars. So it's no wonder that automotive manufacturers favor us as an advertising medium. Naturally, this 5th richest market buys a lot of other things, too. Why not your product? Your Henry I. Christal representative will be happy to make the necessary arrangements. Or you can write to us directly. WJR 7SO KC^/50,000 DETROIT WATTS THE GREAT VOICE OF THE NATIONAL AUTOMOBILE SHOW BROADCASTING, October 22, 1962 71