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FANFARE
CALIF. CONTEST TO
Move may presage association
The NAB has taken a tentative first step toward resuming its sponsorship of a nationwide youth contest. The association announced last week that it would award trophies to the winners of a statewide essay contest in California among junior high school students on "What Radio Means to My Community." The contest, to be conducted during the current school year, will be under the auspices of the California Federation of Women's Clubs and NAB
6'2"s for KGW 620
KGW Portland personality Rick Housely is heaven-bound in the arms of two 6-foot-2-inch models helping KGW promote its 620 frequency and introduce a new format, "The Station with the Happy Difference."
The girls are giving away 620 nickels a day in the downtown area, grist for the city's parking meter mill. They're also operating a "discount" money exchange, dispensing five cents for one and a dime for a nickel.
Bolstering an all-media campaign which includes a heavy outdoor showing are on-air promotions on KGW and companion KGW-TV.
GET NAB ASSIST
return to such sponsorships
President LeRoy Collins said the contest in California could lead to its extension to other schools in a nationwide undertaking.
NAB for over a decade sponsored the "Voice of Democracy" contest among high school students. The sponsorship was dropped last year.
The California contest is the second step in a joint program between the 11 million-member General Federation of Women's Clubs and the NAB, announced last July. The first move was the publication last August by NAB of a list of speakers on broadcasting available to organizations; this was distributed to all its chapters by the federation. A third project now in preparation is a compendium of standards to be used by women's clubs in making awards to local broadcast stations. A fourth activity, also under preparation, is a study guide on broadcasting for distribution to the women's clubs.
Postal roulette proves successful
David Lyman, program director at WQUA Moline, 111., reports a smashing response to his station's "postal roulette" contest. Mr. Lyman pre-selected 175 mystery post offices. Listeners were told to clip the postmarks from their incoming mail and send them to the station.
The first person submitting a postmark from one of the mystery post offices received a prize. Over the threeweek contest period, WQUA said it took in 60 to 70 thousand postmarks and had 120 winners.
United Fund aided by tv unity
A 90-minute television spectacular, the "United 'Fun-for-All,' " spotlighting Philadelphia's United Fund drive, was video taped at WCAU-TV, that city, for showing successively in 30minute segments on each of the city's three commercial tv stations Saturday (Oct. 20). Local and national tv performers appeared, marking what the UF called the first time three local stations have pooled their performers and prime time to present an hourand-a-half spectacular on behalf of a health and welfare campaign. UF credited George A. Koehler, WFIL-TV station manager and chairman of the fund's radio-tv committee, with initiating the program, developed with Arthur
Winning cover
This pen and ink drawing by J. Jackson Dillinger, a U. of Maryland art major, was judged best of more than 500 entries submitted in the WGMS-AM-FM Washington, D. C, contest to select a cover for the October issue of its monthly Guide to Good Listening. Mr. Dillinger was awarded a stereo radio phonograph system for his Halloween-inspired musical spooks.
A. Watson, WRCV-TV station manager and John A. Schneider, CBS vice president and WCAU-TV general manager.
Drumbeats . . .
Bighearted beard grower ■ Buddy Holiday, WCKR Miami morning disc jockey, refused to shave until listeners contributed enough trading stamps to provide a school bus for the Hope School for Mentally Retarded Children. WCKR says 120,000 stamps were contributed within 1 1 days of the announcement, including donations from three stamp firms.
Life savers ■ Detroit Mayor Jerome P. Cavanagh, whose two-year-old son was saved by mouth-to-mouth resuscitation, teamed with the YMCA and WXYZTV, that city, and recorded a filmed spot offering free instructions. Russell E. Elliot, YMCA assistant general secretary, said 32,000 requests have been received.
Hi, son ■ WAVY Portsmouth, Va., has invited the dependents of men aboard the U.S.S. Enterprise to record messages at the station for their relatives in service. Aboard the Enterprise, tapes of
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BROADCASTING, October 29, 1962