Broadcasting Telecasting (Oct-Dec 1962)

WSGN's Peterson big roar in Birmingham Entering a field of expertise from which few amateurs survive to become professionals, bearded program director Charles Peterson, of WSGN Birmingham, tried taming lions during the Zamora Temple Shrine Circus. Mr. Peterson made four performances with trainer Chet Juszyk's jungle cats (see above), producing authentic background material for WSGN's on-air promotions of the circus. Note Mr. Peterson, unarmed, wields four-leg stool and, inexplicably, a 10-foot pole. crew messages are being recorded and sent back to WAVY for broadcast. Portions of WAVY newscasts also are sent to the carrier. Gift horse ■ WAAY Huntsville, Ala., has offered its listeners the chance to look their "gift horse" in the mouth. Listeners are to send postcards to the station stating the exact time and location at which they would like to meet the "gift horse." The location must be a sponsor's store. Each week a post card is drawn at random and the horse shows up at the place and time that that card indicated. If the listener is there to meet the horse, he receives a $100 prize. 'Trouble spot' maps ■ Listeners to WRUL New York, international commercial short-wave radio station, are being offered maps of world "trouble spots" such as the Berlin Wall and Cuban ports by the station's Spanishlanguage Revisando el Panorama (Reviewing the Scene) program (Mon.Fri., 8:30 p.m.). There were more than 500 requests for the Berlin map, including 50 from Cuban listeners. The second map, of Cuban ports, was then offered. Arkansas traveler ■ KATV (TV) Little Rock-Pine Bluff sponsored an air-filled balloon's appearance at the Arkansas Livestock Exposition earlier this month. Moored 200 feet above the midway, the balloon was lettered with KATV signs and dropped 5,000 promotional leaflets (one carrying a number worth $100). When not anchored, the lighter-than-air craft carried adven turers on uncharted "free flights," one concluding in a briar patch. Wardrobe models ■ To highlight its "Move Masterpiece" evening film series, KETV (TV) Omaha hired models to wear 11 costumes worn by movie stars in films featured in the series. The wardrobe included Rita Hayworth's "Salome" suit from her dance of the seven veils and the black leather jacket and blue jeans Marlon Brando wore in "The Wild One." Pro mothers-in-law ■ KQV Pittsburgh is turning the tables on mothers-inlaw and will provide $500 travel money for the woman who is the subject of a winning letter answering, "Why does your mother-in-law deserve a trip" FOR THE RECORD Existing tv stations CPS DELETED WNAO-TV Raleigh, N. C— Sir Walter BROADCASTING, October 29, 1962 STATION AUTHORIZATIONS, APPLICATIONS As compiled by Broadcasting Oct. 18 through Oct. 24 and based on filings, authorizations and other actions of the FCC in that period. This department includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules & standards changes, routine roundup of other commission activity. Abbreviations: DA — directional antenna, cp — construction permit. ERP — effective radiated power, vhf — very high frequency uhf — ultra high frequency, ant. — antenna, aur. — aural, vis.— visual, kw — kilowatts, w-watts. mc — megacycles. D — day. N — night. LS — local sunset, mod. — modification, trans. — transmitter, unl. — unlimited hours, kc — kilocycles. SCA — subsidiary communications authorization. SSA — special service authorization. STA — special temporary authorization. SH — specified hours. * — educational. Ann. — Announced. Raleigh Tv Co. Cp cancelled and call letter deleted, at request of permittee, for new commercial tv station on ch. 28 that city. WTOB-TV Winston-Salem, N. C— Winston-Salem Bcstg. Inc. Cp cancelled and call letter deleted, at request of permittee, for new commercial tv station on ch. 26 in that city. New am station ACTION BY FCC Winfield, Ala.— John Self. Granted cp for new daytime am station to operate on 1300 kc, 500 w; condition that presunrise operation precluded with daytime facilities pending final decision in Doc. 14419. P.O. address Box 597, Hamilton, Ala. Estimated construction cost $18,854; first year operating cost $25,000; revenue $40,000. Mr. Sell EDWIN TORNBERG & COMPANY, INC. Negotiators For The Purchase And Sale Of Radio And TV Stations Appraisers • Financial Advisors New York— 60 East 42nd St., New York 17, N. Y. • MU 7-4242 West Coast— 1357 Jewell Ave., Pacific Grove, Calif. • FR 5-3164 Washington— 711 14th St., N.W., Washington, D. C. • M 7-4681 85