Broadcasting Telecasting (Oct-Dec 1962)

FANFARE ® Hollinger and Phillips win RAB audience quiz Two Atlanta, Ga., media executives j won the Radio Advertising Bureau's sweepstakes to estimate the extent of I radio's audience superiority over that of television last summer. The winners, Martin Hollinger, media supervisor, Burke Dowling Adams, and Avrilla S. Phillips, media buyer, Liller Neal Battle & Lindsey, predicted the 14-week span from early June through late September and came within a few thousand of the exact audience margin between the two media. They received $250 and $100, respectively. Sindlinger & Co. placed radio's audience ahead of tv's during that period by 7,494,929. Drumbeats . . . Radio book ■ The KRLA Story— 1962, a 54-page spiral-bound volume issued by that Pasadena, Calif., radio station, illustrated with a minimum of text, portrays KRLA's activities "in the public service" during the past year. Career builders ■ Two Philadelphia area youngsters have been awarded a full year's tuition by WPEN, that city, to the School of Broadcasting Video Arts. Miss Mary D'Angelo and David Klahr wrote winning letters on why they wanted careers in broadcasting. Calorie counters ■ KCMO-AM-FM-TV Kansas City, Mo., awarded $500 in scholarships last month to young owners of winning steers in KCMO's annual calf contest. More than 3,000 Missouri and Kansas 4-H and FFA members have participated since the contest began in 1959. Jumping station ■ WXYZ Detroit joined with Michigan sky diving clubs and helped raise almost $500 for the United Foundation Torch Drive through sponsorship of a two-day sky diving contest, "Sky Dive for the Torch Drive." Mail madness ■ KPEN (FM) San Francisco announced its fifth anniversary Oct. 27 with five successive promotional mailings to advertising agencies and representatives which were to be collected for a do-it-yourself promotion kit. It included a candle (for a birthday cake), a penny ("dough" for the birthday cake) and a staple to keep the kit together. Your own description ■ WABC New York is asking listeners to send in descriptions of themselves, including color of hair and eyes, weight and height. If the listener's description matches an arbitrary one the station has selected Floyd's floater This balloon ascension over Mt. Rushmore, Black Hills, S. D., earned a freedom bond citation last week for Joseph L. Floyd, president of Midcontinent Broadcasting Co., who served as publicity committee chairman in South Dakota for the 1962 Freedom Bond Drive, which the Treasury department said "set an outstanding record of Savings Bond purchases." The ascension was reported by the tv networks and the wire services, Mr. Floyd said. He is president of KELO-AM-TV Sioux Falls, KDLO-TV Florence and KPLO-TV Reliance, all South Dakota. the listener wins foreign money, totalling between $300 and $400 (according to current exchange rate). The money consists of 100,000 Italian lira, 1,000 Indian rupees, 100 Japanese yen, 2 Hong Kong dollars and a Swedish krona. The contest, which will continue until Nov. 12, will pay the foreign money to as many people as fit the station's description. Meanwhile, the selected description is in a vault at a Chinatown bank. Rich remote ■ San Francisco's United Crusade had $350,000 in pledges after KFRC personalities (that city) completed an 11 -hour broadcast in support of the drive in a window of the Emporium department store. Civic officials, show business stars and crusade volun teers appeared before the KFRC microphone to solicit contributions. News effort ■ WTAR-AM-FM-TV Norfolk, Va., has published a pamphlet titled "Contact," explaining to the public its programming policy and stressing the activity of the station's public affairs and news department. The 24page booklet is heavily illustrated with photos and sketches of WTAR personnel in on-the-job situations. Popeye makes rounds ■ The star of King Feature Syndicate's television cartoon series Popeye, has launched a round of department store performances. A live Popeye show for toy departments has been held in stores in Pennsylvania and will travel to stores in Rhode Island and Long Island later this month. Romper party ■ KMBC-TV Kansas City reports almost 1,600 pre-school children and their mothers attended the eighth birthday party of the station's Romper Room, held in the station's studios and an adjacent theatre on Oct. 4, which was proclaimed "Romper Room Day" by Mayor H. Roe Bartle. "Miss Virginia" Hassenflu was cited for her work by Mr. Bartle. "INSURED AGAINST EVERYTHING." YES? Check on the chance that somebody "out there", will accuse you of LIBEL SLANDER INVASION OF PRIVACY PIRACY, VIOLATION OF COPYRIGHT. For these and related hazards you need our EXCESS POLICY to hold your loss upon any claim to whatever figure you choose to carry yourself — INSURANCE to cover the excess. WE ORIGINATED THIS SPECIAL COVER AND IT IS USED NATION-WIDE and is SATISFACTORY AND INEXPENSIVE. Write for details and rates. EMPLOYERS REINSURANCE CORPORATION 2 1 WEST TENTH STREET KANSAS CITY, MO. New York, Chicago San Francisco 111 John (75 W. 100 Bush St. Jackson St. BROADCASTING, November 5, 1962 75