Broadcasting Telecasting (Oct-Dec 1962)

FATES & FORTUNES ° BROADCAST ADVERTISING William M. Weilbacher, vp and director of research for Dancer Fitzgerald Sample, joins C. J. LaRoche & Co., New York, as senior vp. James K. Graham, associate radio-tv di Mr. Weilbacher rector of Reach, McClinton & Co., New York, promoted to director of radio-tv, succeeding Werner Michel, who resigned. Bill Humphreys joins staff of Dean & Slaughter Adv., Minneapolis, responsible for midwestern division. His sales responsibility will include The Dakota Salesmaker Radio Stations. Peter Revson, account executive at Mogul, Williams & Saylor, named brand manager for Maradel Products Inc., New York cosmetics and toiletries manufacturer. Mr. Bruce John T. Bruce, manager of Portland, Ore., office of Geyer, Morey, Ballard, elected vp. Mr. Bruce joined GMB last April and was made manager of Portland office one month later. He was national accounts marketing executive with DArcy Adv., New York, before joining GMB. John W. Thorne III, former assistant executive on General Electric account at Young & Rubicam, New York, and with advertising staff of GE's audio products department since July 1960, named manager, portable phonograph advertising. Lawrence C. Puchta, with Young & Rubicam, New York, since earlier this year, named account supervisor. Robert Varian, brand manager at Lehn & Fink, joins Kenyon & Eckhardt, New York, as account executive. Stanford Karp, former service executive at Ellington & Co., joins Morse International, New York, as account executive for Vicks cough syrup and Vicks Formula 44. John A. Bartels, formerly head of his own sales promotion-pr firm, Idea House, joins Klau-Van Pietersom-Dunlap, Milwaukee, as account executive. Michael Sasanoff, director of radio-tv creative department of Lawrence Gumbinner Inc., joins Henry R. Turnbull Inc., New York, as creative vp. Mr. Sasanoff is former tv creative director at The Biow Co., and was at one time art director and writer in Warner Bros, animation department. Prof. George T. Clarke, New York U., New York, named director of club service department of Advertising Federation of America. Prof. Clarke is also director of AFA's bureau of education & research. Robert S. Weinberg, manager of marketing research for IBM, New York, named chairman of operations research discussion group of Advertising Research Foundation, that city. Charles F. Seefeldt, formerly with research departments of J. Walter Thompson and Gordon Best Co., joins George H. Hartman Co., Chicago, as assistant director of marketing services. Mr. Sasanoff Special committee named to recommend AFA president Nine members of board of directors of Advertising Federation of America, New York, have been appointed to committee to recommend new AFA president. Committee was named by George W. Head, chairman of AFA board. Special committee has goal of making its recommendation to board so that new president can take office by Jan. 1, 1963. Named to committee representing AFA member clubs: William Knight, chairman, Council of Clubs; Edna Johnson, chairman, Council of Women's Clubs; Donald Heath, governor, First District; Frank Baker, governor, Second District; Wilbur Kurtz, governor, Seventh District. Representing company members: Robert Gray, director of advertising, Humble Oil Co. For associations: John Crichton, president, Assn. of American Advertising Agencies. For media: Edward Von Tress: vp, Curtis Publishing Co. For agency members: Emerson Foote, president, McCann-Erickson Inc. Mr. Fry Margaret Auchstetter, radio-tv timebuyer with Erwin Wasey, Ruthrauff & Ryan, and Laura Oulberger, supervisor of estimating and contracts at McCannErickson, Los Angeles, join media department of Carson-Roberts, Los Angeles, as broadcast buyer and assistant broadcast buyer, respectively. J. Edward Fry, for past two years assistant to vp in charge of sales of Noxzema Chemical Co., Baltimore, Md., promoted to product manager, newly created position. In his new capacity, Mr. Fry's responsibilities will include management and development of Noxzema's new products. He will work with William Hunt, vp, who heads company's new products development division. Mr. Fry was formerly affiliated with Bristol Myers Co. Fred A. Narciso, faculty member at Philadelphia Conservatory of Music, joins copy department of N. W. Ayer & Son, Philadelphia. Sally Talbert appointed timebuyer and production supervisor of Byer & Bowman Adv. Agency, Columbus, Ohio. Harry Petro, New York tv production coordinator and pr advisor, joins staff of Mann Scharf & Co., Los Angeles pr firm, in similar capacity. E. J. (Jerry) Ade, president of his own pr consulting firm for past six years, joins Fuller & Smith & Ross, New York, as director of agency's pr department. Roger C. Bumstead, former eastern division media director of MacManus, John & Adams, joins Kelly, Nason, New York, newspaper rep firm, as vp-director of media planning and media relations. Arthur F. Dermody, who had been media director of Kelly, Nason, retired Nov. 1 . Mann Scharf, pr counsellor who dissolved his partnership with Al Stern last month, forms Mann Scharf & Co. to handle both commercial and theatrical pr accounts as well as product promotion. New firm is located at 9056 Santa Monica Blvd., Los Angeles 69. Telephone: Crestview 4-6222. Jack Perlis, head of his own New York pr firm, appointed consultant on informational media to Festival of Performing Arts, tv series produced by James Fleming and David Susskind. Mr. Bumstead 76 BROADCASTING, November 5, 1962