Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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Each week KRLD-TV reaches' 665,729 TV Homes in a 55 county market coverage area, representing an 87% penetration into the market's TV Homes and a 76% penetration into the total homes of the area. This gives Channel 4 the market's greatest coverage, greatest circulation, and greatest saturation. One more reason why your ad dollar goes further on Channel 4. See your Advertising Time Sales representative. *NCS '61 Television Digest, Nov. 5, 1962 represented nationally by r «T Advertising Time Sales, Inc. L,.'.^ THE DALLAS TIMES HERALD STATIONS Ototut&L 4, DaMaA^-Ft ttfntfc Clyde w' Rembert President MAXIMUM POWER TV-TWIN to KRLD radio 1080, CBS outlet with 50,000 watts BROADCASTING, November 26, 1962