Broadcasting Telecasting (Oct-Dec 1962)

WEEK IN BRIEF The year 1962 has been a good one for total radio station revenue, according to a BROADCASTING survey. Both national spot and local show increases, reflecting a much better year than 1961. See lead story . . . BROAD GAINS IN RADIO ... 21 FCC's Newton Mi now has joined the growing move to see what can be done about reducing the noise level of commercials. FCC had found two years ago they really aren't louder than adjacent programs. See . . . TONING DOWN COMMERCIALS ... 60 Thanksgiving eve was enlivened by disturbed reaction to a speech by NAB President LeRoy Collins, who voiced his personal indignation at cigarette advertising that influences school-agers to take up smoking. See . . . COLLINS AIMS AT CIGARETTES ... 24 Next victim — Omaha. This thriving metropolis has been picked by the FCC for its second local program probe. By a 4-3 vote the commission selected Omaha over Baltimore and Buffalo for another public hearing. See . . . OMAHA PICKED FOR FCC PROBE ... 52 How far can you go with props for commercials? A federal court takes a much broader view than the Federal Trade Commission, setting aside the FTC's famed "sandpaper shaving decision" as going too far. See . . . SANDPAPER DECISION UPSET ... 60 The eternal question — what is the impact of a commercial?— is gradually yielding to research. BBDO is making progress in its on-the-air laboratory testing of copy themes and effectiveness of commercials. See . . . BBDO'S ON-AIR TESTS ... 48 Only a few weeks remained until the deadline for NBC's sale of its Philadelphia stations when the network went before a federal judge. As a result it has 18 more months to arrange a shotgun sale of stations. See . . . EXTENSION IN PHILADELPHIA ... 56 Another court action has been taken in a secondary boycott case. This time it's against a recording union that picked KHJ-AM-TV Los Angeles though it doesn't represent employes of these stations. See . . . COURT BLOCKS PICKETING ... 34 The excitement's about over in the ABC-TV Nixon-Hiss controversy. FCC Chairman Newton Minow supported James C. Hagerty, of the network, in supporting the basic freedom of broadcast journalism. See . . . MINOW SUPPORTS ABC-TV ... 64 There's joy at the Assn. of Maximum Service Telecasters because of the FCC's findings about the relative merits of vhf and uhf in the 25-mile radius, with points of superiority shown for vhf signals. See . . . AMST LIKES REPORT ON UHF ... 70 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 38 BUSINESS BRIEFLY 44 CHANGING HANDS 36 CLOSED CIRCUIT 5 DATEBOOK 12 DATELINE 84 EDITORIAL PAGE 98 EQUIPMENT & ENGINEERING .... 70 FANFARE 76 FATES & FORTUNES 78 FILM SALES 68 FOR THE RECORD 85 BROADCASTING, November 26, 1962 GOVERNMENT 52 INTERNATIONAL 82 LEAD STORY 21 THE MEDIA 24 MONDAY MEMO 18 OUR RESPECTS 97 PROGRAMMING 64 WEEK'S HEADLINERS 10 4 ess Wgm BROADCASTING ^^^K^-**S TnE BuSlNESSWEEnLV OP T£l.eVI9lON AND RAOlO Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publications, Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $12.00. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N W., Washington 6, D. C. On changes, please include both old and new addresses plus address label from front cover of magazine.