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This San Francisco schoolboy isn't going to be a "Soft American."
When President Kennedy charged that too many young Americans were neglecting their bodies, most of the country took his words to heart. How could his call to action best be answered?
It was answered by San Francisco's KGO-TV— one of the five ABC Owned Television Stations— in the community spirit that all these stations are continually displaying.
Conceived by KGO-TV, the "Formula for Fitness" program is doing much to raise the standards of physical education in Southern California.
This program was launched last March with an hour-long documentary discussion of the falling off in the physical condition of our people.
It continued, next day, with the first of a long series of physical training demonstration programs, scripted and produced by 38 school districts in the San Francisco Bay area. Each demonstration lasts 10 minutes.
Fifty are now being rerun.
This particular public service project is just one example of the way each ABC Owned Television Station is assuming vigorous leadership in community affairs.
Undertaken in the same spirit, for instance— and presented with equal excitement— is WXYZ-TV's "Junior Sports Club" program in Detroit. This Saturday afternoon feature won the 1961 National Recreation Association Award for outstanding TV reporting in the field of physical recreation.
Or witness WABC-TV's "High School Sports"-onlyTV coverage of these sports in the New York area. And KABC-TV's "Matter of Life" in Los Angeles, a program on heart research. And WBKB's anti-influenza drive in Chicago— a reminder to viewers to get their "shots" before the winter's predicted epidemic.
Today, all ABC Owned Television Stations are community-slanted. And staffed with enthusiastic, imaginative people.
All five are very much alive.
ABC OWNED TELEVISION STATIONS/New York's WABC-TV/Chicago's WBKB/Detroifs WXYZ-TV/San Francisco's KGO-TV/Los Angeles' KABC-TV