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WHY RESTRICT YOUR AIR PERSONNEL?
ATC Automatic Programming Components free your announcers from time-consuming control operations
Think of the waste in valuable time and talent when an announcer is restricted to simple control room operation. Wouldn't it be far more efficient and profitable if you could free him for more productive functions ... in news, continuity, sales, engineering, special events, or more creative and saleable programming? You can accomplish this by the use of ATC equipment which can be adapted to whatever degree of automatic programming you need to achieve your purpose. ATC equipment can easily pay its own way by freeing this valuable air personnel from mechanical chores to full productive pursuits.
FREE BOOKLET EXPLAINS HOW ATC AUTOMATIC PROGRAMMING CAN
WORK FOR YOU This 38-page illustrated booklet explains the automatic programming concept, how it can benefit your operation, and illustrates how ATC equipment can be adapted as an efficient programming system tailor-made to your individual station. Write, wire or phone now for
FREE BOOKLET plus complete liter ,
ature on the full line of ATC equipment.
Overseas 22, N.Y.
Made by broadcasters for broadcasters
AUTOMATIC TAPE CONTROL, INC.
209 E. Washington St. • Bloomington, Illinois
Sales (Except Canada) CBS International, 46 E. 52nd St., New York, Marketed in Canada by Canadian General Electric, Toronto 4, Ontario.
Automatic Tape Control, Inc.
5^209 E. Washington St. • Bloomington, Illinois
Rush FREE BOOKLET on automatic programming and literature on ATC equipment.
NAME TITLE
STATION
ADDRESS
CITY
STATE
BROADCASTING, November 26, 1962
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