Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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Spec/a/ Tabulations from thousands of viewing records ARB maintains viewing records of thousands of television families to serve an ever increasing variety of special client needs. Cross-tabulations can quickly tap this vast storehouse of audience data to aid in the buying and selling of television time for greater precision and effectiveness. Custom research — at its automated best — solves the specific problems of audience duplication, determines net versus gross homes reached, and provides a wide range of additional information for evaluating audience efficiency. /C~~7^\~^\ AMERICAN Your needs dictate the flexibility of special tabula f ffflfiM* ) RESEARCH tions from available data. Unexcelled processing \^*«Pv/ BUREAU techniques make them practical. — — r DIVISION OF C-E-l-R INC. Help yourself to an EXTRA MEASURE OF AUDIENCE. Write or call for a copy of this ARB booklet describing the capabilities for special tabulation research. Washington WE 5-2600 • New York JU 6-7733 • Chicago 467-5750 • Los Angeles RA 3-8536