Broadcasting Telecasting (Oct-Dec 1962)

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THROUGH IT A LI . . . first, with the debut of KABL, San Francisco, our first fabulous good music operation . . . next, with astounding. WYSL in Buffalo . . . then, with all-news X-TRA over Los Angeles. All three stations had problems at the outset that would shake up the oldest, most experienced hands. Somehow, you just wouldn't admit there were such things. Nobody appreciates your two-fisted Irish selling rnoxie more than we. To us, tt's rare but basic for success. Even with 10 meteoric years behind you, an unforgettable echo of the jolson era aptly fits our prediction for the McGavren broadcast future — lost sincere appreciation — and congratulations. THE |\|VM4*UL0l^ STATIONS u.s. sales agent KLIF WYSL KABL KTSA KILT WYNR HEWS DALLAS BUFFALO SAN FRANCISCO SAN ANTONIO HOUSTON CHICAGO OVER LOS ANGELES 78 BROADCASTING, December 10, 1962