Broadcasting Telecasting (Oct-Dec 1962)

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A city-by-city look at radio's financial health 1961: SELECTED REVENUE ITEMS AND BROADCAST REVENUES, EXPENSES AND INCOME* OF 3,610 RADIOS STATIONS No. T6" No. of nnrtino U\Jl III lg Timp ^fllp^i line oai Co. stations $25 000 y C -J ,\J\J\J national anri llallUIICll <j 1 < U Local Total in or more regional advertisers stations Total Total Total opera time advertisers and re broadcast broadcast broadcast Item tion sales3 Networks and sponsors4 sponsors* porting5 revenues6 expenses income1 United States Metropolitan Areas 1401 1336 $6,075,866 $173,186,409 $239,105,112 1388 $383,057,391 $355,406,672 $27,650,719 Non-Metro. Areas of 3 or more stations 282 268 606,768 4,659,944 21,021,226 280 26,218,116 26,638,709 420,593 — Non-Metro. Areas of less than 3 stations 1934 1720 1,041,006 17,544,155 118,492,922 1905 139,585,474 132,382,265 7,203,209 Total United States 3617 3324 7,723,640 195,390,508 378,581,293 3573 548„860,981 514,427,646 34,433,335 Commonwealth & Poss. 37 32 693,083 1,961,108 1,737,582 37 3,947,517 3,319,932 627,585 GRAND TOTAL 3654 3356 $8,416,723 $197,351,616 $380,356,842 3610 $552,808,498 $517,747,578 $35,060,920 U.S. Metropolitan Areas Abilene, Tex. 4 4 2,915 77,522 434,411 4 522,223 478,333 43,890 Akron, Ohio 4 4 17,113 481,608 1,579,770 4 1,880,068 1,362,672 517,396 Albany, Ga. 3 3 55,787 230,634 3 281,147 280,600 547 Albany-Schenectady-Troy, N. Y. 10# 9 57,701 1,368,913 1,332,945 9 2,380,050 2,487,886 107,836 — Albuquerque, N. M. 9 9 7,483 297,756 1,000,200 9 1,180,822 1,300,950 120,128 — Allentown-Bethlehem-Easton, Pa.-N.J. 8 8 5,239 326,000 1,222,397 8 1,532,543 1,394,069 138,474 Altoona, Pa. 5 5 3,861 109,253 420,304 5 520,136 633,955 113,819 — Amarillo, Tex. 6 6 10,260 222,512 727,187 6 890,531 960,397 69,866 — Ann Arbor, Mich. 3 3 495 82,545 277,184 3 354,308 432,932 78,624 — Asheville, N. C. 4 4 3,396 130,432 401,025 4 521,830 560,697 38,867 — Atlanta, Ga. 18 18 90,936 1 oc c 0 yi 1 1,855,341 O COO OC 0 1 o 18 A 100 0C7 4, 11)0,00/ /\ 1 on nc o 4,loy,U52 85,185 — Atlantic City, N. J. 5# 8 5 2,837 118,259 402,387 5 511,416 555,781 44,365— Augusta, Ga.-S.C. 8 6,783 167,031 665,314 8 850,397 916,775 66,378— Austin, Tex. 5 5 2,041 310,231 652,287 5 903,081 942,940 39,859 — Bakersfield, Calif. 14# 11 18,755 257,045 700,629 14 959,150 1,165,104 205,954 — Baltimore, Md. 15 15 280,909 2,272,570 3,942,438 15 5,655,355 4,891,589 763,766 Baton Rouge, La. 6 5 6,878 157,156 790,384 6 924,191 901,462 22,729 Bay City, Mich. 2 2 * * * 2 * * * Beaumont-Port Arthur, Tex. 8 8 2,133 351,946 731,903 8 1,024,894 1,027,697 2,803— Billings, Mont. 5 5 25,286 79,643 388,176 5 482,400 588,316 105,916— Footnote explanations on page 96 Continued on page 84 Salutes the Daren F. McGavren Co, on its 10th Anniversary will PITTSBURGH'S GOOD MUSIC STATION BROADCASTING, December 10, 1962