Broadcasting Telecasting (Oct-Dec 1962)

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That's why they don't listen to KROY in San Francisco-Oakland, Santa Rosa, the Coast Mountains, Chico, the Sierra Nevada Mountains, Stockton, Modesto or San Jose. ..BUT to the 1,181,500 people in the 11 counties of the Sacramento market KROY IS NUMBER ONE (according to both Pulse and Hooper) and according to us DAREN F. McGAVREN IS THE NUMBER ONE REP! K Y SACRAMENTO HOUSTON LISTENERS GO FIRST TO KXYZ FOR BEAUTIFUL MUSIC • FOR NEWS • FOR A PERSONALITY THEY CAN BELIEVE IN and KXYZ goes First to DAREN F. McGAVREN COMPANY for National Sales KXYZ HOUSTON BROADCASTING, December 10, 1962 85