Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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CONGRATULATIONS TO DAREN F. McGAVREN COMPANY ON ITS TENTH ANNIVERSARY WAOK Atlanta, Ga. (O&O by WAOK) Montgomery, Ala. WTHB (WOAK Management) Augusta, Ga. • top adult Negro circulation in Greater Atlanta • "liked best" by 51.2% of adult Negro listeners • "informs best" to 49.8% of adult Negro listeners (from Pulse's survey oj the "Adult Negro Attitude Towards Atlanta Radio Stations.") K-JOY STOCKTON, DAREN F. McGAVREN'S FIRST STATION CELEBRATES ITS 10TH YEAR OF HAPPY ASSOCIATION • First in audience* • First in national spot • First in local advertising • First in news coverage • and lowest in CPM in the Stockton Metropolitan Area • Based on 24 consecutive surveys * Pulse and Hooper HmHHMNRRRRhHHmHM 86 BROADCASTING, December 10, 1962