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Continued from page 84
Item
Durham, N. C. El Paso, Tex. Erie, Pa. Eugene, Ore. Evansville, Ind.-Ky. Fall River, Mass.-R.l. Fargo-Moorhead, N. D.-Minn. Fitchburg-Leominster, Mass. Flint, Mich.
Ft. Lauderdale-Hollywood, Fla. Fort Smith, Ark. Fort Wayne, Ind. Fort Worth, Tex. Fresno, Calif. Gadsden, Ala. Galveston-Texas City, Tex. Gary-Hammond-East Chicago, Ind. Grand Rapids, Mich. Great Falls, Mont. Green Bay, Wis. Greensboro-High Point, N. C. Greenville, S. C. Hamilton-Middleton, Ohio Harrisburg, Pa. Hartford, Conn. Honolulu, Hawaii Houston, Tex.
Huntington-Ashland, W.Va.-Ky.-Ohio
Huntsville, Ala.
Indianapolis, Ind.
Jackson, Miss.
Jackson, Mich.
Jacksonville, Fla.
Footnote explanations on page 96
No. re
No. of
porting
Time sales:
stations
$25,000
national and
Local
Total
in
or more
regional
advertisers
stations
Total
Total
Total
opera
time
advertisers
and
re
broadcast
broadcast
broadcast
tion
sales3
Networks
and sponsors4
sponsors4
porting5
revenues6
expenses
income1
4
4
745
169,931
361,371
4
528,254
512,151
16,103
7
7
/
4 fW?
252 768
818 014
7
993 451
1 028 165
34 714
5
5
3,505
255^868
505,077
5
713,427
720,224
6797—
6
6
5,926
160,352
487,034
6
699,968
735,396
35,428 —
5
5
8,181
*
195,757
*
514,546
*
5 2
708,937
*
755,149
*
46,212—
*
2 4
2 4
9,982
*
309,698
*
487,205 *
4 2
801,519
*
793,719
*
7,800
*
2 6
2 6
17,128
340,869
919,840
6
1,187,304
1,274,112
86,808 —
5
5
114,318
624,496
5
723,205
811,898
88,693 —
4
3
4,418
61,627
285,224
4
349,093
320,219
28,874
4
4
18,310
499,208
991,362
4
1,530,022
1,244,815
285,207
7
7
33,597
935,410
1,580,455
7
2,283,661
2,223,491
60,170
9
8
27,286
687,576
1,089,645
9
1,627,302
1,694,132
66,830 —
3
3
20,328
65,639
214,929
3
300,113
274,712
25,401
3
3
103,937
219,586
3
311,466
294,265
17,201
3
3
83 168
527 690
3
661 073
644 511
16 562
6
6
18,026
647^055
932,678
6
1,450,822
1,471,249
20^427—
4
4
42,944
57,737
386,788
4
529,073
530,450
1,377 —
3
3
6,480
172,937
483,778
3
644,178
545,754
98,424
7
7
2,455
208,350
839,650
7
1,049,013
996,486
52,527
8
6
24,290
224,970 *
694,429
7 2
974,223
*
857,573
*
116,650
*
2
6#
2 5
10,261
377,066
593,640
6
926,562
778,850
147,712
6#
6
24,807
2,040,546
787,007
6
2,392,822
2,076,656
316,166
14#
11
63.588
672,249
1,612,818
12
2,212,365
2,422,120
209,755 —
12#
12
115,267
1,937,842
2,645,067
12
4,073,112
3,696,579
376,533
6
6
6,151
0 1 "7 C\fl C
^l/,945
C AC 71 n
545,719
6
"700 ftOC
733,936
738,904
4,968 —
4
4
69,534
321,929
4
401,769
356,317
45,452
6
6
17,299
1,463,300
2,256,272
6
3,399,772
2,945,238
454,534
6
6
6,602
234,053
709,342
6
932,936
768,605
164,331
2
2
*
*
*
2
*
*
*
11
10
45,410
933,218
844,006
11
1,652,076
1,780,206
118,130—
Continued on page 91
CONGRATULATIONS TO THE DAREN F. McGAVREN COMPANY ON YOUR 10TH ANNIVERSARY FROM WIRL-WMJ
National advertisers own
Central Illinois with
WIRL PEORIA and WMAY
SPRINGFIELD
because both stations:
• are TOP RATED in their markets
• have the most aggressive news operation
• editorialize daily — and circulate 2,000 reprints
• offer the most dominant coverage
• operate 24 hours a day We're happy to be represented
by the Daren F. McGavren Company
88 (SPECIAL REPORT: RADIO FINANCIAL FIGURES)
BROADCASTING, December 10, 1962