Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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WLOF RADIO — FIRST UNDER THE SUN WITH ENTERTAINMENT • NEWS • PUBLIC SERVICE • SPORTS AND AMONG THE FIRST TO SAY HAPPY ANNIVERSARY TO THE DAREN F. McGAVREN CO. WLOF-ORLANDO 95 ON YOUR DIAL, 5,000 WATTS HOWARD S. KESTER, VICE PRES., GEN. MGR. WALT GIVES YOU MORE Audience— solid #2 in the market Merchandising— 30 billboards, 150 POP displays, "Walking Walt' live in supermarkets now in use Market-Popuiation-1,573,200 Retail Sales-$2,008,457,000 for LESS Costs— lowest of the market's five leading stations THANK YOU AND CONGRATULATIONS TO DAREN F. McGAVREN COMPANY *August, 1962 Hooper Radio Audience Index WALT TAMPA 90 BROADCASTING, December 10, 1962