Broadcasting Telecasting (Oct-Dec 1962)

Continued from page Item Johnstown, Pa. Kalamazoo, Mich. Kansas City, Mo.-Kan. Kenosha, Wis. Knoxville, Tenn. Lake Charles, La. Lancaster, Pa. Lansing, Mich. Laredo, Tex. Las Vegas, Nev. Lawrence-Haverhill, Mass.-N.H. Lawton, Okla. Lewiston-Auburn, Me. Lexington, Ky. Lima, Ohio Lincoln, Neb. Little Rock-N. Little Rock, Ark. Lorain-Elyria, Ohio Los Angeles-Long Beach, Calif. Louisville, Ky.-lnd. Lowell, Mass. Lubbock, Tex. Lynchburg, Va. Macon, Ga. Madison, Wis. Manchester, N. H. Memphis, Tenn. Meriden, Conn. Miami, Fla. Midland, Tex. Milwaukee, Wis. Minneapolis-St. Paul, Minn. Mobile, Ala. Monroe, La. Montgomery, Ala. Muncie, Ind. Muskegon-Muskegon Heights, Mich. Nashville, Tenn. New Bedford, Mass. New Britain, Conn. New Haven, Conn. New London-Groton-Norwich, Conn. New Orleans, La. New York, N. Y. Newark, N. J. Newport News-Hampton, Va. Norfolk-Portsmouth, Va. Norwalk, Conn. Odessa, Tex. Ogden, Utah Oklahoma City, Okla. Omaha, Neb.-lowa Orlando, Fla. Paterson-Clifton-Passaic, N. J. Pensacola, Fla. Peoria, III. Philadelphia, Pa.-N.J. Phoenix, Ariz. Pittsburgh, Pa. Pittsfield, Mass. Portland, Me. Portland, Ore.-Wash. Providence-Pawtucket, R.l.-Mass. Provo-Orem, Utah Pueblo, Colo. Racine, Wis. Raleigh, N. C. Reading, Pa. Reno, Nev. Richmond, Va. Roanoke, Va. Rochester, N. Y. Rockford, III. Sacramento, Calif. Saginaw, Mich. St. Joseph, Mo. St. Louis, Mo.-lll. Salt Lake City, Utah Footnote explanations on page 96 No. reNo. of porting stations $25,000 in or more opera time tion sales3 6# 6 4 4 9 9 1 1 12 11 4 4 5 5 C -LL 5 2 1 6 6 2 2 2 2 2 2 3 3 1 1 3 8 3 2 8 2 31# 29 10# 9 2 2 6 6 3 3 7 7 3 3 3 3 10 9 1 1 1 o 13 1 O 13 3 9 3 8 13# 12 O -LL 8 4 4 6 6 1 1 4 o 3 o 8 2 8 2 2 2 5# 5 3 3 10 10 30 30 6# 5 3 3 7 7 2 2 4 4 4# 3 8 8 7 7 10# 8 1 1 8 7 5 5 21 21 16 15 20 20 2 2 5 5 16 14 13# 12 4 3 6 5 2 2 5 5 3 3 6 6 9# 8 7# 6 6 6 4 4 6 6 3 3 3 3 17# 14 10 10 Networks Time sales: national and regional advertisers and sponsors4 Local advertisers and sponsors4 5,396 Do 36.781 # 133,121 ono 7qn OUZ, / OU 2,012,162 454,646 2,445,663 14,784 608 4,973 2,404 * 396,277 97,889 235,545 248,954 * 1.063.198 323,939 447,061 750,603 * 5,870 189,649 444,189 3,664 * 191,301 * 512,953 * 101,947 557,613 44,338 * 432,476 * 589,689 151,634 9,932,542 14,413,539 39.913 1,505,138 * 1,499,951 7,399 155,020 847,732 1.237 60,835 279,430 1,000 211,139 574,227 11,446 335,347 740,687 28.264 168,395 471,701 48.819 1,196,091 1,686,160 41,464 1,931,867 2,904,581 7,312 86,664 265.646 46,685 1,567,589 3,038,514 29,098 2,549.546 3,235.701 6,064 260,710 653,772 1.626 90,530 312,060 7,673 * 258,692 505,771 1630 168,805 325,684 54.679 1,078,072 1,655,022 5,404 9,455 69,627 587,295 2,279 10.521 78,519 23,923 27,633 2.933 * 3,532 5220 47,494 269,292 72,886 * 23.518 104,823 37,456 23,862 18,520 52.811 5,796 4,069 44 996 9,313 19,547 162 23,008 12,418 2,108 30,213 104,567 555,531 136,196 1,185,808 24,614,409 836.622 347,224 678,684 59,471 770,397 994,135 313,784 90,508 456,614 6,915,333 503,260 2,631,644 * 241,124 1,475,983 1,128,670 19,986 82,792 * 557.566 134,798 87,970 868,538 198,508 1,078,516 224,130 1,100,199 155,758 126,707 3,631,048 444,866 948,577 339,956 1,639,605 11,827,020 1,620,413 453,312 1,318,779 355,381 299,998 1,527,787 1,712,505 976,237 622,819 769,903 6,450,117 2,438,634 3,689,824 * 488,570 1,877,041 1,657,173 198,400 274,113 514,953 567,296 360,856 1,316,698 605,303 1,182,555 621,960 1,163,219 405,335 373,969 3,859,170 1,396,418 Total stations reporting5 6 4 9 1 12 4 5 5 2 6 2 2 2 3 1 3 8 2 31 10 2 6 3 7 3 3 10 1 13 3 9 13 8 4 6 1 4 8 2 2 5 3 10 30 6 3 7 2 7 10 1 8 5 21 15 20 2 5 15 13 4 6 2 5 3 6 9 7 6 4 6 3 3 17 10 Total Total Total broadcast broadcast broadcast revenues6 expenses income1 580,053 598,387 18,334— 926,604 861,860 64,744 3,929,099 3,459,240 469,859 1,462,022 1,565,025 103,003 — 408,278 420,080 11,802 — ■ 677,168 592,766 84,402 1,000,143 * 731,037 269,106 598,870 688,955 90,085— 7HQ QflO / uy,yuy * 730. A 1 Q / oof41o * 99 CA/1 Zo\3U4 G£Q 1/1/1 030,144 COQ QCQ bZo,ooy OQi 7QC £3,/OJ QQ9 1 99 33Z, lot. 1 1 no. Q79 111 7/1 n 111,/4U * 91 i /ik snn Zl,14o,3UU 17 qi o 1 cn l/jOlZ, IbU 9 99/1 9/lfi o,oo4,o4U 9 KR9 1 Q9 C, 000,130 9 QCQ 1 77 * 1QC OQ/l 193,304 978,254 832,992 145,262 342,133 324,938 17,195 7K9 9.P.9 /O£,ooo 7Qn QOQ /ou.yzy i q n/ic lo,U4b — 1 fi/l£ RQ1 1,1)43,301 1 nOQ CC1 1, (Joy, obi c non b.UoU 031,004 C/17 OQO 04/ ,yoY o 7no o,/UZ 9 K79 71 fl * 0 C/IQ QQl 1 OQ 70Q izo, /zy * 4,262,024 4,034,200 227,824 OAC QQQ 99£ Q7/1 OZ3.0/4 91 1 1 C Zl,l 13 A A7C\ 999 4,4oU,ooo 9 779 9GQ CC7 07c 03/, 9/3 0,440,0 Do £ 979 1 EG 3,£/o, 133 1 7G 909 QC/1 9/19 0o4,o4z: OQO QIC 333,810 1 9E /17/1 103,4/4 409,038 380,157 28,881 793,443 * 759,721 33,722 * ci Q CQyi 010,304 /ICQ /ion 4bo,4yu AC A/1 A 4b,U44 0 AC1 Q70 z,4b/f07o 0 C7C OO.Q Z,b/bfZoy * i r\7 occ * * 1,376,408 1,330,230 * 46,178 /ICQ QOQ /1/1Q QOC 44o,yob 1 A OOO 0 CIO 7QC 0 /1C7 CQQ Z,4o/,byo cc no7 QO QQ 1 CQ1 oZfoo l,by 1 07 AOA QCQ Z/ ,4o4rybo c one 700 0 OH! C77 Z,ZUi,b/ / i one 7m OQC Q7C oyo,y/b 7QQ CA1 777 CO/l // /,bZ4 1 1 ooo 1 QCQ C 1 C * 1 cqo 7no j.,boo,/Uo 07 A on7 z/4,yu/ * OQQ O/I C dyy,y4D /i i n 7cn 41(J,/bU 1ft QIC ore not? oob, Uoo ooo non oyz,you 07 ono 0 f\lf\ 701 Z,U/Uf/Zl i 7i"\r\ 1 oo ofn con 0/(J,D09 0 OCO 700 /,obo\/oo Z,ZUU,07U 1 C O /I 1 o 1,lJU,/ U J * 708,814 800,999 92,185 — 1,118,035 1,306,475 188,440 — 11,520,371 10,671,837 848,534 2,880,455 2,814,311 66,144 6,198,993 5,324,262 * 874,731 * 726,913 748,826 21,913 — 3,278,328 3,112,323 166,005 2,547,177 2,769,791 222,614 — 254,933 250,420 4,513 396,849 420,527 * 23 678— * 1,043,023 1,017,259 25,764 662,916 568,645 94,271 443,531 466,211 22,680 — 2,133,452 1,840,402 293,050 783,862 778,319 5,543 1,989,760 2,012,181 22,421 — 830,145 849,373 19,228 — 1,971,879 2,054,522 82,643 — 526,340 511,030 15,310 465,473 429,460 36,013 6,522,816 6,586,365 63,549 — 1,942,278 2,051,298 109,020 — Continued on page 92 BROADCASTING, December 10, 1962 (SPECIAL REPORT: RADIO FINANCIAL FIGURES) 91