Broadcasting Telecasting (Oct-Dec 1962)

Page scan 0001190 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001190
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Continued from page 95 No. T6* No. of nnrtinp vi'atinrK J kO 1. 1 U 1 1 J $25 000 in opera time Item tion sales3 San Juan, Puerto Rico 10 10 Arecebo, Puerto Rico 3 3 Sub-totals 23 22 Other communities 14 10 Totals 37 32 Networks 431,187D 5,539 651,823 41,260 $693,083 Time sales: national and regional advertisers and sponsors4 966,162 87,339 1,437,919 523,189 $1,961,108 Local advertisers and sponsors4 Total stations reporting5 Total broadcast revenues0 Total Total broadcast broadcast expenses income1 973,058 10 2,048,682 1,640,158 408,524 104,211 3 190,818 163,355 27,463 1,427,604 23 3,115,064 2,498,854 616,210 309,978 14 832,453 821,078 11,375 $1,737,582 37 $3,947,517 $3,319,932 $627,585 1 Before federal income tax. 2 Excludes 249 independently operated fm stations. •Stations with less than $25,000 time sales report only total revenues and total expenses. Stations with total time sales of $25,000 or more, however, accounted for over 99% of the broadcast revenues of the 3,610 reporting stations. 4 Before commissions to agencies, representatives and others. Note: — denotes loss. •Excludes data for 44 stations whose reports were not filed in time to be included in this report. plus 6 Total revenues consist of total time sales less commissions talent and program sales. # Not all stations in this market operated a full year during 1961. * Data not published for groups of less than 3 stations. ** Data withheld to maintain confidentiality of individual station figures. □ The corresponding figure published for 1960 ($91,591) was in error. The correct figure for that year was $215,423. This change does not affect any of the other figures for this market. Individual market revenues in top 25-1961 vs. 1960 No. Market New York Chicago Los Angeles-Long Beach Philadelphia Detroit Boston San Francisco-Oakland Washington Cleveland St. Louis Pittsburgh Baltimore Minneapolis-St. Paul Cincinnati Milwaukee Miami Buffalo Denver Dallas Atlanta Houston Kansas City Seattle Indianapolis Portland (Ore.) 1 Total revenues consist of total time sales less commissions plus talent and program sales. 2 Before federal income tax. Reporting Totali Total Total TIME SALES $25,000 or 1961 1961 1961 (000) more in Rev Ex In Gain Gain Gain time enues penses come Network or Spot3 or Local3 or sales (000) (000) (000) 1961 1960 (Loss) 1961 1960 (Loss) 1961 1960 (Loss) 30 32,832 27,435 5,397 587 530 57 24,614 26,613 (1,999) 11,827 11,826 1 25 22,970 16,262 6,708 85 149 (64) 11,519 12,374 (855) 12,329 11,360 969 29 21,147 17,812 3,334 152 294 (142) 9,933 9,241 692 14,414 13,230 1,184 21 11,520 10,672 849 47 53 (6) 6,915 6,924 (9) 6,450 6,448 2 11 9,556 7,511 2,045 147 137 10 6,188 6,770 (582) 4,887 5,693 (806) 17 9,474 8,171 1,303 107 103 4 5,341 5,215 126 5,034 4,962 72 18 9,174 10,110 (935) 102 108 (6) 5,286 5,113 183 5,206 5,679 (473) 17 8,017 7,039 978 51 54 (3) 3,158 3,420 (262) 5,306 5,007 299 9 6,541 5,570 971 128 141 (13) 3,638 3,438 200 3,039 3,476 (437) 14 6,523 6,586 (64) 30 52 (22) 3,631 3,744 (113) 3,859 4,243 (384) 20 6,199 5,324 875 73 83 (10) 2,632 3,038 (406) 3,690 3,780 (90) 15 5,655 4,892 764 281 174 107 2,273 2,308 (35) 3,942 3,911 31 12 5,448 5,273 175 29 35 (6) 2,550 2,491 59 3,236 3,537 (301) 8 5,016 4,291 725 528 528 2,892 3,081 (189) 2,084 2,338 (254) 8 4,430 3,772 658 47 68 (21) 1,568 1,659 (91) 3,039 3,266 (227) 13 4,262 4,034 228 41 48 (7) 1,932 1,817 115 2,905 2,992 (87) 11 4,172 4,282 (110) 78 55 23 2,376 2,505 (129) 2,350 2,436 (86) 17 4,153 4,308 (155) 345 172 173 1,284 1,322 (38) 2,818 2,889 (71) 12 4,141 4,020 121 32 47 (15) 1,910 1,872 38 3,029 3,047 (18) 18 4,104 4,189 (85) 91 92 (1) 1,855 1,873 (18) 2,634 2,939 (305) 12 4,073 3,697 377 115 122 (7) 1,938 1,948 (10) 2,645 2,957 (312) 9 3,929 3,459 470 37 56 (19) 2,012 2,090 (78) 2,446 2,488 (42) 17 3,926 3,923 3 37 47 (10) 1,648 1,742 (94) 2,783 2,854 (71) 6 3,400 2,945 455 17 16 1 1,463 1,577 (114) 2,256 2,286 (30) 14 3,278 3,112 166 105 118 (13) 1,476 1,598 (122) 1,877 1,998 (121) 3 Before commissions to agencies, representaives and others. ( ) Denotes loss. A 10-year track record on radio's finances 1961 1960 1959 1958 1957 1956 1955 1954 1953 1952 1951 AM AND AM-FM RADIO FINANCIAL DATA,1 1951-61 (Industry Totals) A. Time Sales Total Network Percent Year ($ Millions) ($ Millions) of Total $617.2 622.5 582.9 541.6 536.9 491.7 456.5 451.3 477.2 473.2 $456.1 $35.8 35.0 35.6 46.5 50.6 48.4 64.1 83.7 98.1 109.9 $122.0 6% 6 6 8 9 10 14 18 21 23 27% National Spot Percent Local Percent ($ Millions) of Total ($ Millions) of Total $197.4 32% $384.0 62% 202.1 32 385.3 62 188.2 32 359.1 62 171.9 32 323.2 60 169.5 32 316.8 59 145.5 30 297.8 60 120.4 26 272.0 60 120.1 27 247.5 55 129.6 27 249.5 52 123.7 26 239.6 51 $119.6 26% $214.5 47% Broadcast Revenues, Expenses, and Income2 ($ Millions) Year Revenues Expenses Income 1961 $583.6 $551.6 $32.0 1960 591.9 543.6 48.3 1959 555.7 511.7 44.0 1958 520.6 482.6 38.0 1957 515.2 460.9 54.3 1956 479.2 429.6 49.6 1955 452.3 406.0 46.3 1954 448.8 406.3 42.5 1953 474.6 418.8 55.8 1952 468.6 407.5 61.1 1951 $449.2 $390.0 $59.2 1 Excludes independently owned fm stations : Before Federal Income Tax. 96 (SPECIAL REPORT: RADIO FINANCIAL FIGURES) BROADCASTING, December 10, 1962