Broadcasting Telecasting (Oct-Dec 1962)

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First thing in the morning . . . . . . you'll have confidence in knowing that an ARB Overnight Survey team was on the job the night before. The audience estimates you need will be on hand, ready for those all-important decisions you'll face today. ARB Overnight Surveys truly build this confidence. More and more regular clients prove it. Telephone coincidentals are designed to give fast information to aid in the solutions of your most pressing audience problems . . . such as checking the audience to a new program or spotting an audience trend since the last regular ARB report. And they provide this information quickly, because on short notice a large staff of trained and experienced telephone interviewers is available. Whether it's a current program rating or a timely share of audience index, an ARB Overnight Survey is equally adept at providing answers for key decisions in any U.S. ^ — — ^ television market. A M E R 1 C A N Consistently reliable audience estimates at a I ^ffljP\ J "^SEARCH practical price is an offer worth investigating. Call ^ — — ' BUREAU your ARB representative and discuss it today. division of c e i r inc. For further information — Washington WE 5-2600 • New York JU 6-7733 • Chicago 467-5750 • Los Angeles R A 3-8536