Broadcasting Telecasting (Oct-Dec 1962)

WEEK IN BRIEF The big spenders among advertisers are going to increase their radio and tv budgets next year, judging by a BROADCASTING roundup. Radio is expected to continue the resurgence begun this year. See lead story . . . RADIO-TV BUDGET BOOSTS ... 27 Uhf broadcasters have a new voice in Washington, the Assn. for Competitive Television. William L. Putnam, leading figure in the old uhf group, is chairman of ACT with Thad Brown elected to be executive director. See . . . UHF GETS ITS OWN VOICE ... 48 That cigarette controversy stirred up by NAB President Collins is now in the hands of a three-man committee representing the NAB Tv Code Review Board. New tobacco language proposed at code meeting. See . . . CIGARETTE STUDY BEGUN ... 30 Pierre Salinger, White House news secretary, has agreed to a news media conference on government information policies. While the project was instigated by an NAB committee, other media will be eligible to attend. See . . . SALINGER AGREES TO TALKS ... 50 Latest Nielsen figures pinpoint the 50 million tv and 51 million radio homes. The county-by-county statistics show most radio-tv homes in the North Central region, greatest penetration in the Northeast. See . . . RADIO-TV IN U.S. HOMES ... 85 Another skyway communications facility was orbited last week as RCA-built Relay became the second satellite capable of transmitting tv overseas. Special programming is planned if all goes well. See . . . RELAY GOES INTO ORBIT ... 52 You think the FCC is tough now! Chances are it will be even tougher when Kenneth A. Cox, broadcast bureau chief, succeeds Commissioner Craven Jan. 31. This is the third Kennedy appointment to the commission. See . . . COX NAMED TO FCC POST ... 58 The program marketplace must be kept open to competition, according to FCC Commissioner Bartley, citing staff recommendations that would impose tight program restrictions on the major national networks. See . . . OPEN MARKET FOR PROGRAMS ... 68 New York was newspaperless last week but thanks to the stepped up program and commercial activities of radio and tv stations the public was kept informed. Six major retailers used radio, one used tv. See . . . N.Y. DEPENDS ON AIR NEWS ... 42 The mimicked voice of President Kennedy provided a cute radio station promotion gimmick — until Newton Minow and the White House heard about it. Vaughn Meader album provides stations with fun, and a rebound. MEADER PROMOS QUEERED ... 74 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 27 BUSINESS BRIEFLY _.. 36 CHANGING HANDS 46 CLOSED CIRCUIT 5 DATEBOOK 12 EDITORIAL PAGE 114 EQUIPMENT & ENGINEERING 52 FATES & FORTUNES 78 FINANCIAL REPORT 56 FOR THE RECORD 101 GOVERNMENT 58 INTERNATIONAL 83 LEAD STORY 27 THE MEDIA 42 MONDAY MEMO 22 OPEN MIKE 20 OUR RESPECTS 113 PROGRAMMING 72 it BROADCASTING Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publications, Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $12.00. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N W., Washington 6, D. C. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, December 17, 1962 7