Broadcasting Telecasting (Oct-Dec 1962)

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Late news breaks on this page and on page 10 AT Complete coverage of week begins on page 27 ยง\ | EIA group ask FCC for new stereo data Possible solution to fm stereo broadcasting problem (how can stations be sure they are transmitting properly?) was suggested by am-fm broadcast equipment section of Electronic Industries Assn. Friday. It would require that monitors be maintained by all fm stations operating with stereo. To that end, EIA group called on FCC to institute inquiry to draw up measurement requirements and to adopt rules requiring use at stations. Broadcast equipment representatives agreed deviations from official FCC stereo standards are occurring and felt monitor would help broadcaster keep his signal within limits set by standards. They also stressed that proper operation and installation of receivers is concommitant responsibility of listeners, and called on set makers to instruct dealers and customers. Major problem at present is that there is no single piece of equipment to test stereo transmissions. EIA group agreed that work should begin to develop test gear to measure total modulation, modulations on main carrier, stereo subcarrier, SCA channel, injection level, pilot for stereo and SCA subcarriers. Problem of adherence to standards for stereo broadcasters occupied attention of EIA Consumer Products Division at San Francisco meeting (see page 56). Chairman of equipment group is A. Prose Walker, Collins Radio. New St. Louis company to offer pr, ad services Communications Assoc. Inc., St. Louis, has been formed by advertising agency and public relations firm in that city to provide integrated services. New firm will be subsidiary of Ridgway, Hirsch & French Adv. Co. and Lemoine Skinner Jr. Public Relations Inc. which will continue to function as independent organizations. Firm was established to provide services which "neither advertising nor public relations agency individually can be continuously set up to handle with maximum effectiveness and economy," new outfit said in announcing its establishment. Officers: board chairman, Morris L. Hirsch; president, Lemoine Skinner Jr.; executive vice president, Casper S. Yost; vice presidents, Kenneth J. Bayer Loose connection? Power supply that is too low to operate communications equipment in Relay has forced space scientists to forego radio and tv tests which they had hoped to inaugurate early Friday, day after newest communications satellite was successfully injected into medium altitude orbit (see page 52). Telemetry signals are working properly, National Aeronautics & Space Administration officials reported, but indicated that battery voltage is too low to operate transponder for communication tests. Space-communications men are working to try and determine cause of trouble. and Sol W. Gross. Firm's address is 320 N. Fourth St., St. Louis 2. Phone: Main 1-0786. NAB group goes over 1963 convention plans Detailed planning for NAB convention (March 31 -April 3, Conrad Hilton Hotel, Chicago) were discussed Dec. 14 at meeting of board's program planning and development subcommittee, held in Washington. James D. Russell, KKTV (TV) Colorado Springs, Colo., presided. Mr. Russell, representing tv board, and Ben Strouse, WWDC Washington, representing radio board, are co-chairmen of NAB convention committee. Others taking part in meeting were Eugene S. Thomas, KETV (TV) Omaha, Neb.; Robert F. Wright, WTOK-TV Meridian, Miss., and Lester G. Spencer, WKBV Richmond, Ind. "Books USA" project announced Friday by U. S. Information Agency is all-book in nature, but its origin was strictly broadcasting. Group of publishers are cooperating with USIA so that Americans can send paperback classics to needy nations at cost, like CARE packages. Idea originated with Halsey Barrett, director of tv sales development for Katz Agency, after he read Massachusetts Institute of Technology commencement speech by CBS Denny to testify in NBC-Philco case Charles R. Denny, former chairman of FCC, is scheduled to testify today (Monday) in FCC hearing on NBCPhilco dispute over ch. 3 Philadelphia. Mr. Denny was vice president of NBC (he now is vice president of parent RCA) in 1954-55 and participated in negotiations with Westinghouse Broadcasting Co. in exchange of NBC's Cleveland stations (now KYW-AMTV) for WBC's properties in Philadelphia (now WRCV-AM-TV). Mr. Denny, chairman of FCC from 1945-47, will testify on issues intended to determine whether NBC used power of network affiliation to force WBC to make exchange. Earlier in hearing, Westinghouse executives testified exchange was made because of fear of loss of NBC affiliations (Broacasting, Oct. 29). Under terms of consent decree, NBC has agreed to dispose of WRCV-AMTV and is seeking approval of an exchange for RKO General's WNACAM-TV Boston. Philco, in turn, has filed application for new station on ch. 3 Philadelphia in competition with WRCV-TV's bid for license renewal. In testimony last Thursday and Friday (Dec. 13-14), NBC continued prior attempt to show Ford Motor Co. (parent of Philco) has engaged in anticompetitive practices (Broadcasting, Nov. 26). Witnesses included Florida insurance executive and past and present Ford dealers. Dairy Assn. buys 'Dick Clark' American Dairy Assn. will sponsor Dick Clark Reports, Monday-Friday nighttime young people's show, on ABC Radio beginning Dec. 31 (10-10:05 p.m. EST). Agency is Compton Advertising, Chicago. President Frank Stanton in June 1961. Stanton speech made point that books could be great cold-war weapon since English is spoken but libraries are rare in many of emerging nations. Mr. Barrett tried to get people-topeople movement going, finally got USIA and paperback representatives together and they took it from there. Project was announced Friday by another radio-tv expert, USIA director Ed Murrow. USIA's 'Books' project: broadcast parentage BROADCASTING, December 17, 1962 more AT DEADLINE page 10 9