Broadcasting Telecasting (Oct-Dec 1962)

ATAS panel features top broadcast names Several top names in tv business and government will be featured in panel that will hold critique on television in Hollywood tomorrow night (Dec. 18). Panel will include FCC Chairman Newton Minow; William Dozier, production chief of Screen Gems; writerproducer Rod Serling; Hubbell Robinson, senior vice president for programs at CBS-TV; Sylvester L. Weaver, board chairman of McCann-Erickson International; Frank Fogarty, executive vice president of Meredith Broadcasting Co.; Mark Goodson, president of GoodsonTodman Productions; Lee Rich, senior vice president in charge of media and programming at Benton & Bowles, and Richard Salant, CBS News' president. Meeting, under auspices of Tv Academy of Arts & Sciences, will be held at Hollywood Palladium. Mr. Dozier, academy's chairman of special projects committee, will be moderator. Topic of meeting: "What's Right and What's Wrong With Tv." Breakstone to name Papert, Koenig, Lois Announcement is expected this week of appointment of Papert, Koenig, Lois Inc., New York, as agency for Breakstone Foods Div. of National Dairy Products Corp. East coast regional account, regular user, reportedly bills almost $1 million. Account was at Mogul, Williams & Saylor Inc. Another new PKL account is MacGregorDoniger Corp., New York, sportswear manufacturers, not currently using radio-television advertising. RCA expects 'record' for home sets in '63 RCA, in introducing new line of tv sets and tape recorders, sees "record" first quarter (January-March) marking "definite increase" in home instrument business. RCA listed seven new color tv sets and nine new black-and-white receivers. All black-and-white and four color sets can have uhf tuners installed by option at factory. Collins for quarter: $55.6 million sales Collins Radio Co. sales for quarter ending Oct. 31 topped $55.6 million and net income was $700,000 (32 cents per share), President Arthur Collins is to announce today (Monday). Although under previous quarter, results are above same period last year when sales were $44.9 million and net income $200,000 (9 cents per share). NBC 'circulation' rise One-page "newspaper" sheet compiled, printed and distributed by WNBC-TV New York during newspaper strike (see story, page 42) climbed at end of week to new high in "circulation." Total distribution hit 400,000 by Friday (Dec. 14). Paper, called WNBC News, had initial printing of 35,000, climbed to 100,000 per day by midweek and increased to 250,000 toward week's end. NFL refuses to okay Giants-Packers on c-c tv National Football League will not permit closed-circuit telecast to theatres in New York of Dec. 30 championship football game between New York Giants and Green Bay Packers. NBCTV's telecast of game "blacks out" New York area. Several pay tv organizations had suggested to NFL that game be carried to theatres in city via closed circuit (At Deadline, Nov. 26). NFL Commissioner Pete Rozelle said that "many complexities" connected with contractual commitment with NBC-TV precluded consideration of closed circuit project this year. AT&T's Telpak rates 'excessive,' says UPI Telpak tariff rates of AT&T have relegated news media users of AT&T lines to role of "second class customers," United Press International told FCC Friday (Dec. 14). UPI comments were filed in FCC That other John So help Tom Field, newscaster for WEWS (TV) Cleveland, it's absolutely true. He'd just finished his evening news broadcast on ch. 5 station when young caller got him on phone: "I just heard the news and you said I won a prize — where can I get it?" Mr. Field suggested that perhaps young man had misunderstood. Only prize he mentioned on program was award of Nobel Prize to John Steinbeck. "That's me — my name's John Steinbeck," was anxious response. "Can I pick it up or will you mail it to me." docket to determine whether Telpak tariffs should become permanent. System is method of bulk selling of private lines to single customer and for shared use under certain classifications with news media prohibited from such sharing. Telpak is "unreasonably discriminatory, and hence unlawful," UPI charged in maintaining that availability of rate reductions should be broadened to permit shared use of AT&T lines by all news media. Eleven advertisers make buys on NBC show Total of 1 1 advertisers have bought sponsorship on NBC-TV's new Monday Night at the Movies, scheduled to begin Feb. 4 (7:30-9:30 p.m. EST). They are Brown & Williamson (Ted Bates); Carnation Co. (Edwin Wasey, Ruthrauff & Ryan); Chesebrough-Pond's (Norman, Craig & Kummel); Clairol (Foote, Cone & Belding); Corning Glass (Ayer); Max Factor (Carson/ Roberts); Procter & Gamble (Compton); Scott Paper Co. (J. Walter Thompson); Sterling Drug (DancerFitzgerald-Sample); Thomas Leeming (Esty), and Thomas J. Lipton (Young & Rubicam). First of MCA fee suits names Dick Chamberlain MCA Inc. announced Friday (Dec. 14) it has named Richard Chamberlain, star of NBC-TV's Dr. Kildare series, as defendant in first series of actions to be brought by MCA against former clients who "have failed to pay commissions for past services." MCA, which discontinued its talent agency business last July, filed complaint before Arbitration Tribunal of Screen Actors Guild for commissions earned by MCA through late July. Complaint against Mr. Chamberlain, MCA said, is "first of many to be filed" by its attorney within next few weeks against former MCA clients. Marketers ignore Negro market, consultant says Negro market consultant told Philadelphia chapter of American Marketing Assn. that the "subterranean" thinking of marketing executives has kept their companies from earning additional money through development of Negro market. D. Parke Gibson, senior consultant of D. Parke Gibson Assoc., New York, urged marketing men to shift from "tunnel-vision" to "wider vistas of progressive marketing." He said "tunnelvision proceeds along narrow gauge track that does not include the Negro market." 10 BROADCASTING, December 17, 1962