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WBEN-TV pioneered Buffalo television in 1948 and ever since has been dedicated to quality programs and public service -through outstanding local and CBS programs.
In the community-service field, WBENTV, the only Buffalo-area station with its own mobile unit always available, has brought its viewers Sunday services live and from a different church weekly for more than a decade.
Such live shows as state political conventions, a dozen direct telecasts annually from the county fair, farm-service programs, live school telecasts, opera workshops, State University of Buffalo Round Tables — plus regattas, Seaway specials, Niagara Falls Power inaugural, State Thruway dedication -these and many other direct telecasts attest to the community spirit of Ch. 4 in Buffalo.
To serve this great Western New York audience-that has come to expect the finest in television from WBEN-TVit
is also necessary to choose the finest film entertainment available. That is why WBEN-TV purchased Seven Arts' "Films of the 50's." WBEN-TV feels that these superb films will continue to provide its viewing audience with wellrounded entertainment. This audience loyalty will be reflected in client satisfaction, WBEN-TV confidently believes.
SEVEN ARTS ASSOCIATED CORP.
A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 270 Park Avenue YUkon 6-1717
CHICAGO: 8922-D N La Crosse (P.O. Box 613), Skokie, III.
ORchard 4-5105
DALLAS: 5641 Charleston Drive ADams 9-2855
LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif.
STate 8-8276
TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4-7193
For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data)
Individual feature prices upon request.
Why WBEN-TV Buffalo, bought Volumes 1,3,4 & 5. of Seven Arts' "Films'of the 50's"
IN BUFFALO WBEN-TV KEEPS ITS AUDIENCE ENLIGHTENED, INFORMED and
ENTERTAINED