Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001273
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
October 27, 2022
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Who wasVince Edwards before he changed his name? ABC didn't think him up. Didn't discover him. Vince Edwards was a good actor then, as now. But unsung. What we did was to develop a great television show with a juicy male lead. And then, find the actor for it. You, the viewer, did the rest. Granted when it happens once, as in the case of Casey, it could be luck. But then, what about James Garner as Bret Maverick? Clint Walker as Cheyenne? Efrem Zimbalist, Jr., as Stu Bailey? Or, from this year's crop, Vic Morrow of "Combat !", Tim Conway of "McHale's Navy, "and Marty Ingels and John Astin of "I'm Dickens... He's Fenster"? On the evidence, it's a talent for building new talent. For creating the kinds of shows with parts that take young actors and rocket them to fame. Fast. It's show business— with the emphasis on show. And it's something else. Something very important. It's ABC's young, enthusiastic approach to television entertainment. A need to get away from the overtried, the overtrue. A need to strike out anew and afresh. It's, in sum, a part of the alert, young creative ferment that characterizes ABC's entire approach to programming. It attracts, as it must, alert audiences, responsive to change. And, by the same token, alert sponsors— responsive to the value of reaching such audiences. ABC Television Network ^fe