Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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MIL & FRITZ JOIN JACK Milwaukee's CBS Radio News station WMIL featuring Wisconsin's famous "Fritz the Plumber"* is pleased to join the list of major radio stations appointing Jack Masla & Company, exclusive national representative, effective immediately. * Fritz, is not only the highest paid plumber in Milwaukee, he's its best salesman. Each morning Fritz reaches a loyal folloiuing of housewives, industrial workers and farmers. They make up 76% of the population. They love Fritz — his Cherman Aczent]' old-time waltzes, polkas, wholesome fun. Jack Masla & Company, Inc. New York Chicago Detroit St. Louis Kansas City San Francisco Los AngeL BROADCASTING, December 17, 1962