Broadcasting Telecasting (Oct-Dec 1962)

Affluent listeners... At.44/M...KP0L delivers to advertisers the same type of adult audience that pays $5 per seat to enjoy beautiful music at the Hollywood Bowl. This is the lowest adult cost-per-thousand offered by a Los Angeles radio station. KPOL music is a delightful combination of semi-classical, musical comedy and everlasting favorites among popular tunes. IV s the type of music that appeals to affluent adults. Proof— a recent survey shows that the average KPOL family income is 20.1% higher than the Los Angeles County average. Result— a long list of advertising success stories. For details, call Fred Custer at WE 8-2345. KPOL 1540 AM (93.9 FM) represented by Paul Raymer Company 66 (GOVERNMENT) ington. But a master, final examination showed that the tv-trained company made scores 10 to 26 points higher than did the company trained by individual instructors. Color made no difference in teaching effectiveness, Gen. Cook said. Closed circuit tv permits the Army to maintain the quality of its training with fewer instructors, Gen. Cook said. This is particularly important in emergencies when instructors are usually reassigned to become cadres of new units, he pointed out. The next step in the use of television, he stated, is to use the system in training tactical units. This led one field general to say, the Signal Corps chief related: "I knew you characters in the Pentagon would figure out some way to run a war from your desks." Rulemaking announced for educational tv Two rulemaking proposals intended to relax the technical standards for educational tv stations were announced by the FCC last week. One proposal would permit joint use of auxiliary tv stations and microwave facilities of closed-circuit etv systems to transmit educational programs on a parttime and secondary basis to onthe-air etv stations and reverse (station to closed-circuit). The second proposal would make 1850-1990 mc available to etv for extended range, closed-circuit purposes. The band is adjacent to 1990-2110 mc, which would be made available to etv for specialized use under currently outstanding rulemaking. Comments on the two proposed rules changes are due Jan. 21, 1963, with replies by Jan. 31. Non-commercial forms announced by FCC All applicants for non-commercial educational am, fm or tv services will use special new application forms, the FCC has announced. New forms will replace commercial station application forms used by educational applicants, including those operating on or applying for commercial channels. However, FCC is making a study of such operations on commercial channels to determine if they are "truly both non-commercial and educational" and may use the new forms. The Educational station ownership form was revised to show only single cost price; renewal applications will allow program showing for any week during the school year. Use of new forms was effective Dec. 3, 1962, but applicants working on renewals due by April 1, 1963, may use the old forms. FCC denies renewals of Arizona stations In separate actions last week the FCC (1) announced that the licenses for five am stations and one fm in Arizona would not be renewed and (2) accepted for filing applications for new stations using the facilities of three of the defunct stations. An initial decision last Feb. 23 looked toward denying renewal of KCKY Coolidge, KCLF Clifton, KGLU Safford, KVNC Winslow, and KZOW and KWJB-FM Globe, all Arizona. All were owned by Gila Broadcasting Co. Gila had entered into an agreement with Carleton W. Morris, applicant for new am stations in all of the same cities, whereby Gila would not contest the nonrenewal decision if the commission would accept Mr. Morris' applications for the facilities in Clifton, Coolidge and Globe. (Mr. Morris died Dec. 3, see Fates & Fortunes page 83.) According to the agreement Gila would receive $35,000 for the assets of its former three stations. The commission, in waiving its am freeze order of last May 10, said that since the Gila stations in the three cities had ceased operation, Mr. Morris' applications would look toward restoration of local am service; that if engineering data is supplied for the late Mr. Morris' applications for new stations in Safford and Winslow, they will be accepted and processed. Unlike the first three cities, there is an operating station in Safford and one has been granted to Winslow, the commission noted in making its decision. The FCC last week... ■ Was requested by Dixon Industries Inc. (a manufacturer of electrical equipment) to allocate uhf ch. 18 to Gaithersburg, Md. In requesting the rulemaking proceedings Dixon told the commission that if the allocation is made it plans to apply for a new station on the channel. There is no ch. 18 allocation in any of the surrounding states of Virginia, Pennsylvania or West Virginia. ■ Denied a request by South Jersey Radio Inc. which asked for a waiver of the commission's policy of not assigning common call letters to a licensee's stations in separate service areas. South Jersey, licensee of WOND Pleasantville, N. J., had asked the FCC to assign the call letters WOND-FM to another of its stations, WOSJ-FM Atlantic City, N. J. ■ Waived the section of its rules requiring tv stations to coordinate the visual BROADCASTING, December 17, 1962