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Total Television Radio
County Homes Homes Homes
Chickasaw
4,400
3,140
71
4,060
92
Choctaw
2,200
1,380
63
2,020
92
Claiborne
2,600
1,530
59
2,230
86
Clarke
4,300
3,180
74
3,610
84
Clay
5,100
3,750
74
4,580
90
Coahoma
11,800
7,430
63
10,470
89
Copiah
6,800
5,080
75
5,820
86
Covington
3,400
2,430
72
2,960
87
De Soto
5,600
3,910
70
4,810
86
Forrest
15,300
12,990
85
13,740
90
Franklin
2,500
1,570
63
2,030
81
George
2,800
2,400
86
2,320
83
Greene
2,000
1,280
64
1,720
86
Grenada
5,000
3,330
67
4,420
88
Hancock
4,000
3,200
80
3,640
91
Harrison
33,800
29,780
88
30,220
89
Hinds
53,300
46,790
88
49,090
92
Holmes
6,400
4,050
63
5,540
87
Humphreys
4,200
2,680
64
3,390
81
Issaquena
800
430
54
650
81
Itawamba
4,100
3,150
77
3,710
91
Jackson
16,400
14,200
87
14,830
90
Jasper
4,100
3,110
76
3,620
88
Jefferson
2,500
1,240
50
2,150
86
Jefferson Davis
3,200
2,010
63
2,740
86
Jones
16,200
13,820
85
14,890
92
Kemper
2,700
1,700
63
2,210
82
Lafayette
5,000
3,710
74
4,480
90
Lamar
3,700
2,880
78
3,200
86
Lauderdale
19,600
16,830
86
17.950
92
Lawrence
2,600
1,750
67
2,230
86
Leake
4,600
3,470
75
3,940
86
Lee
12,000
9,570
80
11,040
92
Leflore
11,900
7,860
66
10,780
91
Lincoln
7,200
5,310
74
6,490
90
Lowndes
12,600
10,380
82
11,500
91
Madison
7,500
5,260
70
6,630
88
Marion
6,200
4,290
69
5,590
90
Marshall
5,200
3,580
69
4,510
87
Monroe
9,200
7,240
79
8,100
88
Montgomery
3,600
2,210
61
3,280
91
Neshoba
5,400
4,120
76
4,840
90
Newton
5,000
3,850
77
4,430
89
Noxubee
3,900
2,200
56
3,390
87
Oktibbeha
6,200
4,140
67
5,570
90
Panola
7,000
5,340
76
6,220
89
Pearl River
6,200
4,920
79
5,560
90
Perry
2,300
1,690
73
1,990
86
Pike
9,700
7,050
73
8,840
91
Pontotoc
4,800
3,650
76
4,200
88
Prentiss
5,000
3,900
78
4,590
92
Quitman
4,600
2,980
65
3,910
85
Rankin
7,900
6,270
79
6,910
88
Scott
5,500
4,190
76
4,820
88
Sharkey
2,500
1,550
62
2,160
86
Simpson
5,100
3,980
78
4,530
89
Smith
3,600
2,590
72
3,040
84
Stone
1,900
1,480
78
1,630
86
Sunflower
9,900
5,640
57
8,670
88
Tallahatchie
5,400
3,140
58
4,720
87
Tate
4,300
3,130
73
3,940
92
Tippah
4,000
3,200
80
3,430
86
Tishomingo
4,000
2,800
70
3,530
88
Tunica
3,700
2,320
63
3,170
86
Union
5,300
4,550
86
4,880
92
Walthall
3,300
2,180
66
2,820
86
12,600
9,680
77
11 100
88
Washington
21,'l00
141790
70
18.670
89
Wayne
4 000
2,750
69
3 520
88
Webster
2,800
1,900
68
2^580
92
Wilkinson
3,200
1,760
55
2,760
86
Winston
4,700
3,270
69
4,380
93
Yalobusha
3,200
2,020
63
2,840
89
Yazoo
7,800
5,570
71
6,870
88
STATE 1 OTAL
O f U.oUU
1i(),0 1 U
criD /ion
.
89%
MISSOURI
Adair
6,700
5,950
89%
6,360
95%
Andrew
3,600
3,260
91
3,430
95
Atchison
2,900
2,600
90
2,780
96
Audrain
8,600
7,810
91
8,140
95
Barry
6,000
5,050
84
5,570
93
Barton
3,800
3,280
86
3,520
93
Bates
5,600
4,680
84
5,340
95
Benton
3,100
2,420
78
2,920
94
Bollinger
2,700
2,160
80
2,570
95
Boone
16,300
14,520
89
15,650
96
Buchanan
29,500
26,730
91
27,200
92
Butler
10,700
8,590
80
9,560
89
Caldwell
3,200
2,910
91
3,060
96
Callaway
6,500
5,790
89
6,100
94
Camden
3,200
2,630
82
2,990
94
Cape Girardeau
13,200
11,840
90
12,390
94
Carroll
4,600
3,990
87
4,430
96
Carter
1,300
730
56
1,190
92
Cass
9,700
8,910
92
9,300
96
Cedar
3,200
2,610
82
3,040
95
Chariton
4 100
O.OUU
OU
*i oon
o,ooU
no
Christian
4'000
3,500
88
3,720
93
Clark
2,800
2,430
87
2,630
94
Clay
29,200
27,670
95
28,380
97
Clinton
4,000
3,540
89
3,810
95
Cole
11,800
11,040
94
11,280
96
Cooper
4,900
4,310
88
4,670
95
Crawford
4,200
3,100
74
3,860
92
Reprinted with permission of the copyright holder, A. C. Nielsen Co.
BROADCASTING, December 17, 1962
Total
Television
Radio
County
Homes
Homes
Homes
Dade
2,500
2,180
87
2,300
92
Dallas
3,100
2,680
86
2,880
93
Daviess
3,300
2,900
88
3,130
95
De Kalb
2,500
2,130
85
2,370
95
Dent
3,500
2,430
70
3,250
93
Douglas
2,600
2,120
82
2,420
93
Dunklin
11,300
9,510
84
10,140
90
Franklin
14,200
13,110
92
13,500
95
Gasconade
4,000
3,270
82
3,700
93
Gentry
3,000
2,540
85
2,780
93
Greene
42,800
39,410
92
40,100
94
Grundy
4,300
3,620
84
4,180
97
Harrison
3,900
3,370
86
3,790
97
Henry
6,600
5,680
86
6,280
95
Hickory
1,600
1,320
82
1,490
93
Holt
2,700
2,190
81
2,530
94
Howard
3,400
2,980
88
3,220
95
Howell
7,000
4,720
67
6,620
95
Iron
2,300
1,790
78
2,070
90
Jackson
216,200
197,300
91
202,150
94
Jasper
27,300
24,590
90
25,010
92
Jefferson
20,600
19,370
94
19,340
94
Johnson
9,000
8,070
90
8,670
96
Knox
2,200
1,950
89
2,030
92
Laclede
6,100
5,170
85
5,720
94
Lafayette
8,200
7,410
90
7,840
96
Lawrence
7,700
6,490
84
7,210
94
Lewis
3,500
3,040
87
3,310
95
Lincoln
5,000
4,380
88
4,620
92
Linn
5,900
4,980
84
5,680
96
Livingston
5,400
4,600
85
5,110
95
McDonald
3,900
3,390
87
3,450
89
Macon
5,800
5,110
88
5,460
94
Madison
2,900
2,390
82
2,640
91
Maries
2,200
1,810
82
2,070
94
Marion
9,900
9,010
91
9,410
95
Mercer
1,900
1,540
81
1,770
93
Miller
4,400
3,830
87
4,180
95
Mississippi
5,600
4,830
86
4,620
83
Moniteau
3,500
3,080
88
3,210
92
Monroe
3,600
3,250
90
3,450
96
Montgomery
3,800
3,290
87
3,630
96
Morgan
3,200
2,760
86
2,980
93
New Madrid
7,800
6,490
83
6,570
84
Newton
9,800
8,880
91
9,100
93
Nodaway
6,700
5,860
87
6,520
97
Oregon
3,100
1,770
57
2,950
95
Osage
3,100
2,470
80
2,980
96
Ozark
2,000
1,520
76
1,860
93
Pemiscot
9,900
8,150
82
8,610
87
Perry
4,200
3,530
84
3,940
94
Pettis
12,000
10,510
88
11,200
93
Phelps
7,800
6,250
80
7,270
93
Pike
5,600
4,800
86
5,050
90
Platte
7,500
6,990
93
7,220
96
Polk
4,600
3.830
83
4,340
94
Pulaski
8,700
7.400
85
7,860
90
Putnam
2,300
2,120
92
2,220
97
Ralls
2,600
2,380
92
2,510
97
Randolph
7,800
6,900
88
7,570
97
Ray
5,400
4,890
91
5,070
94
Reynolds
1,500
1,020
68
1,340
89
Ripley
2,900
1,740
60
2,600
90
St. Charles
16,200
15,220
94
15,340
95
St. Clair
3,000
2,380
79
2,800
93
St. Francois
11,100
9,950
90
10,580
95
St. Louis
461,000
440,120
95
438,870
95
Ste. Genevieve
3,300
2,950
89
3,160
96
Saline
7,900
6,920
88
7,640
97
Schuyler
1,700
1,360
80
1,610
95
Scotland
2,200
1,970
90
2.100
95
Scott
9,600
8,630
90
8,640
90
Shannon
2,100
1,170
56
1,930
92
Shelby
3,100
2,700
87
2,980
96
Stoddard
8,500
7,460
88
7,650
90
Stone
2,500
1,930
77
2,400
96
Sullivan
2,900
2,500
86
2,820
97
Taney
3,400
2,960
87
3,220
95
Texas
5,500
3,980
72
5,020
91
Vernon
6,300
5,280
84
6,020
96
Warren
2,800
2,390
85
2,700
97
Washington
4,000
3,340
83
3 560
89
Wayne
2,700
2,'09O
78
2^60
91
Webster
4,300
3,570
83
3,850
90
Worth
1,300
1,200
92
1,270
97
Wright
4,500
3,400
76
4,190
93
State Total
1,387,000
1,255,910
91%
1,305,620
94%
MONTANA
Beaverhead
2,300
1,600
69%
2,090
91%
Big Horn
2,500
1,830
73
2,350
94
Blaine
2,300
1,500
65
2,170
94
Broadwater
800
600
75
760
95
Carbon
2,600
2,160
83
2,570
99
Carter
800
520
65
750
94
Cascade
23,600
21,530
91
22,700
96
Chouteau
2,200
1,900
86
2,170
99
Custer
4,100
2,950
72
3,990
97
Daniels
1,100
880
80
1,050
95
Dawson
3,800
3,080
81
3,720
98
Deer Lodge
5,100
4,590
90
4,860
95
Fallon
1,200
920
77
1,110
92
Fergus
4,200
3,120
74
4,120
98
J. IdLIlCdU
10 200
8,680
85
9,990
98
Gallatin
8,000
6,530
82
7,880
99
Garfield
600
250
42
590
98
Glacier
3,100
2,350
76
2,860
92
Golden Valley
400
290
72
380
96
93