Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

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Film does the unusual "BECAUSE IT'S MOISTURIZING!" That's the selling proposition in an unusual 60-second Lux Soap television commercial. To make customers fee/ the moisturizing difference, high-speed photography stops motion, captures the sparkle and brilliance of creamy, moisture-laden lather. Shooting is on Eastman film with prints on Eastman print-stock. Two steps — negative and positive. Both Eastman! Both of vital importance to sponsor, network, local station and viewer! Moral: Plan carefully ... go Eastman— all the way! Always give the producer time to give you top-quality prints ! For further information, please get in touch with Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N.Y, East Coast Division, 342 Madison Avenue, New York 1 7, N.Y. Midwest Division, 130 East Randolph Dr., Chicago 14, III. West Coasf Division, 6706 Santa Monica Blvd., Hollywood, Calif. For the purchase of film, W. J. German, Inc. Agents for the sale and distribution of Eastman Professional Films for motion pictures and television, Fort Lee, N.J., Chicago, III,, Hollywood, Calif. ADVERTISER: Lux Toilet Soap (Lever Brothers Company) AGENCY: J. W. Thompson Co. PRODUCER: MPO Videotronics