Broadcasting Telecasting (Oct-Dec 1962)

WEEK IN BRIEF There's growing recognition of the quality and importance of television's documentaries. This is shown by advertiser participation and audience acceptance. The consensus credits tv for fairness. See lead story . . . DOCUMENTARY STATURE GROWS ... 19 Commercials aren't louder; they just seem that way. That's the reasoning behind a confused FCC's decision to investigate the matter. So now broadcasters, engineers, advertisers and the public are asked to help. See . . . WORD (SHH) FROM SPONSORS ... 46 Ostracized at Omaha. That's NAB's fate at the coming FCC program probe in the Nebraska city. FCC denied the association's plea to intervene as a party but said it could offer relevant evidence. See . . . NAB DENIED OMAHA PLEA ... 48 A hard Florida freeze has upset plans of the Florida Citrus Commission to spend a record $12.5 million to sell its season's crop. It's feared as much as half the crop has been destroyed by mid-month cold spell. See . . . CITRUS AD BUDGET CHILLED ... 24 The long-awaited national fm allocation came out of the FCC's staff last week. Pending commission action, there's a freeze on fm grants and acceptance of applications. Channels assigned specific cities. See . . . FM ALLOCATIONS PLAN ... 43 A former NBC vice president, Charles R. Denny (now at RCA), flatly denied last week that NBC made threats to Westinghouse in connection with exchange of their Cleveland and Philadelphia station properties. See . . . DENNY DENIES NBC THREATS ... 50 There just aren't enough praise words for Sunbeam Corp., Chicago appliance firm, when it starts telling about the way television is booming sales. Sunbeam's out of words and many stores are out of Sunbeam items. See . . . SUNBEAM'S BIG CAMPAIGN ... 26 Britain's commercial tv system (ITA) has been given a new set of government rules. They'll cut profits and the role of large program firms but much of the Pilkington report was turned down. See . . . ITA TO HAVE MORE VOICE ... 55 A group of prominent tv people, speaking at a Los Angeles Tv Academy panel program, praised and chastised tv programming. The chastising, as usual, dominated the discussion of the medium's service. See . . . TV DISSECTED IN L. A 36 Despite the lack of daily newspapers, New York department stores wound up the holiday buying season without severe effects. Advertisers continued to make increasing use of radio and tv as stations fill gap. See . . . N. Y. STORE SALES STEADY ... 32 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 24 BUSINESS BRIEFLY 26 CHANGING HANDS 34 CLOSED CIRCUIT 5 DATEBOOK 12 EDITORIAL PAGE 78 FATES & FORTUNES 57 FILM SALES 40 FINANCIAL REPORTS 54 FOR THE RECORD 66 GOVERNMENT 43 INTERNATIONAL 55 LEAD STORY 19 THE MEDIA 32 MONDAY MEMO 16 OPEN MIKE 14 OUR RESPECTS 77 PROGRAMMING 36 WEEK'S HEADLINERS 10 in "a U L O"1 BROADCASTING THE euSiNtSSv*£e>LV OF television and aaoio Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publications, Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $12.00. Add $2 00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N W., Washington 6, D. C. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, December 24, 1962 7