Broadcasting Telecasting (Oct-Dec 1962)
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OVERWHELMINGLY
THE LEADER* IN THE SYRACUSE MARKET
Delivers 50%* more homes than Station "B"
WS YR • T V
Channel 3 SYRACUSE, N. T. ■ 100 KW
Plus WSYE-TV channel 18 ELMIRA, N.Y.
, HARRINGTON, R1GHTER Ic PARSONS
WTRF-TV iSSK
"Awards!"
ASSET TO
ANNUAL AWARDS ANNOUNCED! DIRTY BIRD AWARD goes to the father of the little guy who told his mother, "We had fun sitting in the park. Dad imitated a bird every time a girl passed by." wtrf-tv Wheeling MUSIC AWARD goes to the Twist," the footloose and fanny-free frolic that put the E back in -motion!
Wheeling wtrf-tv JOB DEDICATION AWARD goes to the executive so devoted to his work that he keeps his secretary near his bed in case he gets an idea during the night.
wtrf-tv Wheeling APPROPRIATE NAME AWARDS ... the first goes to the home builder who called his new development "Cesund Heights" . . . second goes to "Mafia," the foreign car with a hood under every hood and a heater in the glove compartment . . . and third is awarded to the SOB, the new organization of so-called "Sons Of Business."
Wheeling wtrf-tv EFFECTIVE TV AWARD goes to NBC for having such a powerful Wheeling area affiliate and for the wtrf-tv NBC audience survey which reported that a man, born deaf, viewed just two episodes of Dr. Kildare then heard from his cousin in California.
wtrf-tv Wheeling APPROPRIATE GIFT AWARD goes to the courtin' cannibal who went wooing his lady fair with a box of Farmer Fannie's and a book entitled "How To Serve Your Fellow Man."
Wheeling wtrf-tv BEST REP AWARD is presented to George P. Hollingbery for being the REPutable national authority on the Wheeling-Steubenville Industrial Ohio Valley and what WTRF-TV can sell for alert advertisers who want results!
OPEN MIKE •
Broadcast federation
editor: Your editorial on a federation of broadcasting [Editorials, Dec. 10] made me think of that old cliche, "wish I'd said it." It's the best idea proposed in a long time. — Abe Schechter, A. A. Schechter Assoc. Inc., New York.
Testimonial
editor: From Broadcasting's birth to present I've used your informative journal to keep me alert to industry doings. Through key jobs in several radio stations, the AAF in World War II and six federal agencies your magazine has been my constant companion. — Elbert Haling, assistant to regional director, Public Housing Administration, Fort Worth.
Thanks from NEA
editor: I want to thank you most sincerely for the very fine article on the NEA project for using tv to improve urban life [Programming, Dec. 10]. 1 felt this was a good reporting job, and commend you and your staff. — Harold E. Wigren, educational tv consultant, National Education Assn., Washington.
Wanted: radio-tv newsman
editor: . . . The International Labor Organization, with headquarters in Geneva, has available a job opportunity as radio-tv news director. The qualifications call for a reasonably experienced person in the radio-tv production and news fields, responsible for radio tapes and tv film material for distribution throughout the world; he must have a modest working knowledge of the French language; his age should be between 27 and 40. The salary of $7,500 to $8,000 is completely tax-free and he will receive transportation for himself, family and furniture. . . . Any potentially qualified applicants may contact me. — Richard P. Doherty, president, Television-Radio Management Corp., 1816 Jefferson Place, N.W., Washington 6, D. C. Telephone Federal 8-1957.
Wrong producer
editor: In the story headlined "Overcommercialism" [Government, Dec. 10], there appears a quotation from Newt Minow credited to "CBS-TV's Youth Wants to Know." Youth Wants to Know is not a CBS-TV program. It is independently packaged by Ted Granik and purchased for broadcast in Washington by WTOP-TV.— John S. Hayes, president, Post-Newsweek Stations, Washington, D. C.
Broadcasting Publications Inc.
President Sol Taishoff
Vice President Maury Long
Vice President Edwin H. James
Secretary H. H. Tash
Treasurer B. T. Taishoff
Comptroller Irving C. Miller
Asst. Sec.-Treas Lawrence B. Taishoff
Tl' \ B RO ADCASTI N G
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Executive and publication headquarters: Broadcasting-Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D. C. Telephone Metropolitan 8-1022.
Editor and Publisher Sol Taishoff
Editorial
Vice President and Executive Editor Edwin H. James
Editorial Director (New York) Rufus Crater
Managing Editor Art King
Senior Editors: J. Frank Beatty, Bruce Robertson (Hollywood), Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher (Chicago); Associate Editors: Harold Hopkins, Dawson Nail; Staff Writers: Sid Booth, Gary Campbell, George W. Darlington, Jim deBettencourt, Larry Michie, Leonard Zeidenberg; Editorial Assistants: Elizabeth Meyer, Chuck Shaffer, Rosemarie Studer, Nancy K. Yane; Secretary to the Publisher: Gladys Hall.
Business
Vice President and General Manager Maury Long
Vice President and Sales Manager Winfield R. Levi (New York)
Assistant Publisher Lawrence B. Taishoff
Southern Sales Manager: Ed Sellers; Production Manager: George L. Dant; Traffic Manager: Harry Stevens; Classified Advertising: Dave Lambert; Advertising Assistants: Robert Sandor, Carol Ann Jenkins, Terry Steel, Joyce Zimmerman; Secretary to the General Manager: Doris Kelly.
Comptroller: Irving C. Miller; Assistant Auditor: Eunice Weston.
Publications and Circulation
Director of Publications: John P. Cosgrove; Circulation Manager: Frank N. Gentile; Circulation Assistants: David Cusick, Christine Harageones, Edith Liu, Burgess Hess, James E. O'Leary, German Rojas, Eugene Sheskin.
Bureaus
New York: 444 Madison Ave., Zone 22, Plaza 5-8354.
Editorial Director: Rufus Crater; Bureau News Manager: David W. Berlyn; Associate Editor: Rocco Famighetti; Staff Writers: Richard Erickson, John Gardiner, Diane Halbert, Larry Littman; Assistant: Frances Bonovitch.
Vice President and Sales Manager: Winfield R. Levi; Institutional Sales Manager: Eleanor R. Manning; Advertising Representatives : Don Kuyk, Syd Abel; Advertising Assistant: Ellen Reilly.
Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115.
Senior Editor: Lawrence Christopher; Midwest Sales Manager: Warren W. Middleton; Assistant: Barbara Kolar. Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148.
Senior Editor: Bruce Robertson; Western Sales Manager: Bill Merritt; Assistant: Virginia Strieker.
Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes.
Broadcasting* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, Broadcasting* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. BroadcastingTelecasting* was introduced in 1946.
*Reg. U. S. Patent Office Copyright 1962: Broadcasting Publications Inc.
CHANNEL [\R WHEELING, SEVEN CT WEST VIRGINIA
14
BROADCASTING, December 24, 1962