Broadcasting Telecasting (Oct-Dec 1962)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1962
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001368
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
October 27, 2022
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MEASURE OF LEADERSHIP Broadcast leadership isn't always best measured by audience surveys. Take the case of WFIL-TV, Philadelphia. Although a consistently strong "survey" leader for more than five years, the true measure of WFIL-TV leadership is found in the station's record of community involvement. For example, the WFIL Studio Workshop. Three production companies, organized and directed by WFIL-TV personnel, are now "on the road" in Delaware Valley, presenting community fund-raising performances for a variety of neighborhood projects at no expense to the various sponsoring organizations. The Studio Workshop presentation of "Hedda Gabler" in its television premiere in prime time on November 30 played to an audience of some 366,000 people, in competition against formidable network opposition. WFIL-TV is the survey leader in Philadelphia. More important, WFIL-TV is the community interest leader in Philadelphia. ™ ■ m i • • WFIL-TV Represented by Blair Television Philadelphia. Pennsylvania 18 BROADCASTING, December 24, 1962