Broadcasting Telecasting (Jan-Mar 1963)

PROGRAMMING JUDY GARLAND TO CBS-TV SERIES Contract for 32-show package involves $6.5 million CBS-TV has added Judy Garland to a lengthening list of star performers. She will appear in a new series on the tv network next season. A contract signing with Miss Garland and reportedly involving some $6.5 million in a series of 32 one-hour show packages, was announced last week. The new contract with Miss Garland was said also to contain options for renewal over a four-year period. Miss Garland's shows, which have been on CBS-TV, have been infrequent over the years and mainly confined to specials. She currently is working in a special being prepared for Ed Coughlin, of Peters, Griffin, Woodward, passes the club hat to Bob. Bob Rowell, of F., C. & B., joins the Tricorn Club Our club hat is crowning some of the smartest market-media brains in the land. It makes no difference whether they're adorned with crew-cuts, flat-tops, ivyleague-trims, Jackie K. bouffants — or just a flesh-tone expanse. Bob made the club's exclusive ranks by winning this required quiz: 1. What is the Tricorn Market? 2. What is North Carolina's No. 1 metropolitan market in population, households and retail sales? Answer to both: the 3-city "tricorn" of Winston-Salem, Greensboro, High Point. He then scored a triple parlay by knowing what state ranks 12th in population. (Sure you knew it's North Carolina?) But the real money winner is the marketing team that knows WSJS Television is the No. 1 sales producer in the No. 1 market in the No. 12 state. Source, u s Census WINSTON -SALEM TELEVISION GREENSBORO/ HIGH POINT 54 March 19 telecast (8:30-9:30 p.m.) on CBS-TV which will co-star Phil Silvers and Robert Goulet. Her most recent performance on the network and her first in six years was in February 1962. In the fall of 1963, CBS-TV said, Miss Garland will star in a weekly, one-hour musical-variety series. The day and time have not yet been announced. Creative Management Assoc. Ltd., of which David Begelman and Freddie Fields are the principals, represented Miss Garland in the negotiations which led to her signing with CBS. NET announces plans for new programming National Educational Television's 1963 programming will expand in four categories, John F. White, president. National Educational Tv & Radio Center, announced last week. He described the expansion plans as (1) programs for children that make learning fun, such as What's New?, a daily half-hour series for children from seven to 12; (2) public affairs programs, exemplified by Great Decisions — 1963, a series of eight one-hour reports; (3) the arts, with special concentration on fresh and experimental programming (dramas from foreign tv production centers and programs by individual artists), and (4) the sciences, with particular emphasis on keeping people abreast of technological advances, for example, Dave Garroway's 11 -program series Exploring the Universe. NET's network affiliates grew from 58 to 70 in number during 1962, according to a roundup of last year's developments and activities. 'Peter Pan' scheduled for fourth tv showing "Peter Pan," one of the largest audience-drawing entertainment shows ever telecast by a single network, is scheduled for a fourth viewing on Feb. 9 at 7-9 p.m. on NBC-TV. Live performances of the James M. Barrie classic shown by the network on March 7, 1955, and Jan. 9, 1956, had total viewing audiences estimated by NBC at 67.3 million and 57.5 million respectively. The taped color version, featuring Mary Martin, to be shown Feb. 9, was originally viewed Dec. 8, 1960, by an audience of approximately 65 million, according to the network. The show is a Richard Halliday-Edwin Lester production. BROADCASTING, January 7, 1963