Broadcasting Telecasting (Jan-Mar 1963)

LATEST 7 COUNTY NEGRO PULSE* GIVES HALF HOUR FIRSTS in N. Y. C, and it s tied for first in 26th From sign-on to sign-off (6 AM to 7 PM) WLIB is ahead of every Negro station, full or part time, operating in New York City. First for the first 25 half-hours and tied for first in the 26th. Since 1955 WLIB has been overwhelmingly first in every 7 County Negro Pulse taken — often with more half-hour firsts than all other Negro stations combined. No other station in the market has ever chalked up a record that remotely approaches it. The reasons are simple: WLIB has more Community Programs than all other stations combined. WLIB has more special editorial features than all other stations combined. WLIB has more comprehensive specialized news coverage than all other stations combined. Perhaps that is why it has more national advertisers as well. Advertisers have found that to reach the vital Negro Community of greater New York, no other station remotely approaches WLIB. WLIB 310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW YORK *Oct. — 1962 tion for WRCV-TV and Philco's ch. 3 application. NBC had been ordered to dispose of its Philadelphia properties by last Dec. 31 under a 1959 consent decree with the Dept. of Justice but this deadline had been extended 18 months (Broadcasting, Dec. 24, 1962). Testimony at the hearings has included charges that Westinghouse had been pressured by NBC into swapping its Philadelphia stations for NBC's Cleveland properties. FTC issues 248 co-op complaints Emphasizing that it was not attacking co-op advertising, the Federal Trade Commission last weeek mailed 248 identical complaints and proposed consent orders to cease and desist from the payment of discriminatory advertising allowances to leading apparel manufacturers. The action was the result of a oneday conference at the FTC last October when spokesmen for apparel makers urged a blanket approach to unfair practices in co-op advertising, but urged that the principle of co-op advertising be permitted to stand (Broadcasting, Oct. 22, 1962). In the complaints sent out by the FTC last week, the commission said that investigation indicates that the manufacturers had violated Sec. 2(d) of the Clayton Act by paying certain customers advertising allowances which were not made available on proportionally equal terms to all other competing customers. The manufacturers were given until Feb. 15 to utilize the consent order procedure. Otherwise, it was indicated, the FTC would have to bring individual complaints which would be litigated under the usual FTC rules. Dissenting to last week's action were Commissioners Philp Elman and A. Leon Higginbotham Jr. FCC moves to revoke North Carolina am The FCC instituted license-revocation proceedings last week against a station that a commission staff investigation indicates has been operated "without a license or other valid authorization for more than two years." The station, WBMT Black Mountain, N. C, was ordered to show cause why its license shouldn't be revoked. The commission files list Eugene and David P. Slatkin, doing business as Mountain View Broadcasting, as the licensees. But, the commission said in its showcause order, the Slatkin brothers dissolved their partnership more than two 60 (GOVERNMENT) months before a cp was granted on May 4, 1960, without amending their application. The commision also said the station's finances and business operations have been controlled by a corporation in which Mr. and Mrs. Eugene Slatkin shared ownership with Mr. and Mrs. John Greenwood, of Black Mountain. According to the commission, Mr. Greenwood, publisher of a weekly newspaper, supplied more than half the funds used in building the station. In all, the commission alleges five violations of the broadcast rules which, it said, raises questions as to whether the station was built and operated without a license, in violation of the Communications Act, and whether Eugene Slatkin has the character qualifications to be a licensee. In addition to listing charges arising out of the WBMT operation, the showcause order alleges Eugene Slatkin made false statements to the commission in applications for construction permits for am stations in Shelby and Hendersonville, N. C, as well as in an affidavit filed in connection with his role in preparing an application for a construction permit at Asheville, N. C. WHHM permitted to stop for 90 days WHHM Memphis reached the point where it was "unable to meet the payroll" and received FCC permission to go off the air from Dec. 27, 1962, until today ( Monday). Last week the station asked for and received authority to remain silent an additional 90 days. William Grumbles and his sister, Marie Copp, WHHM owners of record, have asked the FCC to approve the sale of the station to its former owner, Thomas W. Shipp. The transfer is necessary to salvage the station from a precarious financial position, licensee Mercury Broadcasting Inc. told the FCC in answer to a protest against the sale (Broadcasting, Nov. 26). Mr. Shipp would cancel $160,000 in debts against WHHM as payment for the station. Mr. Grumbles is president of WYNS-TV Syracuse, N. Y., as well as president of WHHM. Several other stations received FCC permission to remain silent for various periods up to three months to start the new year. Like WHHM, most were having financial troubles, a commission spokesman said. Among those now dark: WTSV-FM Claremont, N. H.; WTHR Panama City Beach, Fla.; KRPM (FM) San Jose, Calif.; WETT Ocean City, Md.; WRBB Tarpon Springs, Fla.; WSFR Sanford, Fla.; KENE Toppenish, Wash.; KNEL Brady, Tex.; KCAL-FM Redlands, Calif.; and KMOD-FM Midland, Tex. BROADCASTING, January 7, 1963