Broadcasting Telecasting (Jan-Mar 1963)

Page scan 000101 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000101
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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Add a bowlful of people to the readers of your ad Suppose you take a page in Life Magazine, Circulation, 7,000,000. Readership, 31,000,000 adults. An increase in the readers of your ad by one-fifth of 1% of that audience just about fills the Yale Bowl! A small increase in readership and persuasiveness may not look impressive BROADCASTING, January 14, 1963 on a sheet of statistics. But in flesh-and-blood people, it is. An outstanding agency doesn't settle even for a fine readership rating, but is always looking for more— a big percentage or even the little increase that still adds a bowlful of people. Young & Rubicam, Advertising