Broadcasting Telecasting (Jan-Mar 1963)

WEEK IN BRIEF Though jackets weren't shed, the NAB-FCC shirtsleeve session on radio birth control helped clear the air. NAB wants no artificial limits on grants but tighter engineering, financial requirements. See lead story . . . ENGINEERED RADIO BIRTHS ... 29 From the perspective of a Federal Reserve Bank research post, a government observer points out what's wrong with media. He argues many broadcasters are victims of a numbers game and don't understand the public. See . . . IS MASS AUDIENCE PASSING? ... 42 Incidentally, this birth control crisis has been a long time developing, judging by a background review of radio's growth since World War II. A perspective on the news in which this dramatic story is narrated. See . . . HOW CONTROL TALK BEGAN ... 30 More signs of sticky relations between the White House and newsmen appeared last week when Mona Lisa's formal debut was a technical flop. Now White House, unhappy at radio-tv, talks of pooled-only pickups. See . . . MONA LISA'S GARBLED SMILE ... 68 Will computers replace the human mind? It's hard to tell what's next as these ingenious devices are given new uses. The latest — pre-testing of radio commercials by Media-Mix method of Simulmatics Corp. See . . . RADIO AND MEDIA-MIX ... 42 The year 1963 will be remembered as the era of the big spanking, judging by the FCC's annual report. The commission disciplined stations to an unprecedented degree, the report says. Complaints increased, too. See . . . FCC'S '62 ENFORCEMENT ... 76 Sam Rayburn is dead but his radio-tv ban lingers on. Now several House bills would remove the "Rayburn Rule" and make public hearings available to mike and camera coverage so the public can observe. See . . . END TO RAYBURN BAN? ... 64 Fm stereocasting is still in an early stage of development. It's profit potential is often argued. Now two youthful San Franciscans say they are making money from stereo by quality programming and engineering. See . . . FM STEREO SUCCESS STORY ... 54 After four years of hearings and court reviews, WLOF-TV Orlando, Fla., has been cleared by the FCC of attempts to influence former Commissioner Mack. Chairman Minow dissented and favored reopening of proceeding. See . . . FCC CLEARS MID-FLORIDA ... 66 That South Carolina radio station that lost its license renewal because of purported obscenities isn't going down without a fight to the finish. It now promises to take its case to a federal appellate court. See . . . APPEAL IN KINGSTREE CASE ... 70 DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 40 BUSINESS BRIEFLY 46 CHANGING HANDS 52 CLOSED CIRCUIT 5 DATEBOOK 12 EDITORIAL PAGE 100 EQUIPMENT & ENGINEERING .... 56 FATES & FORTUNES 80 FILM SALES 62 FINANCIAL REPORTS 78 FOR THE RECORD 85 GOVERNMENT 64 INTERNATIONAL 78 LEAD STORY 29 THE MEDIA 51 MONDAY MEMO 24 OPEN MIKE 16 OUR RESPECTS 99 PROGRAMMING 60 WEEK'S HEADLINERS 10 BROADCASTING Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publications, Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $12.00. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, January 14, 1963 7