Broadcasting Telecasting (Jan-Mar 1963)

Page scan 000137 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000137
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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In fhe fabulous Texas Panhandle . . . 3 great stations sell 750,000 prosperous Texans Amarillo and Lubbock enjoy the highest per capita income in Texas. Amarillo is #1 and Lubbock is #2 among Texas metro areas. It comes from oil, gas, chemicals, rich agricultural yields and diversified industry. KGNC-TV AMARILLO Channel 4, 100,000 watts, NBC — Amarillo 's pioneer Television Station. Solid #1 throughout the day (Nielsen, ARB), providing the Panhandle with outstanding local programming and NBC. KGNC-TV, for example, has the only registered TV meterologist, fully equipped with his own long-range radar weather gear . . . sweeping a 250-mile area from Amarillo through Texas and into Oklahoma, Kansas, Colorado and New Mexico. KGNC-TV has 9 out of the top 10 daytime shows and 16 out of the top 20 nighttime programs (total homes, NSI). KGNC-AM, FM 10,000 watts, 710 kc, NBC— established 40 years. Blanketing the "Fabulous Golden Spread," KGNC Radio is #1 by a large margin in 17 out of 18 hours — 6:00 AM-12 Midnight (Pulse 37-county Amarillo Report, March 1962), serving 97,000 regular listening families (NCS '61). KGNC-AM is heard regularly by more families than all other Amarillo stations combined ! KFYO LUBBOCK 5000 watts Day, 1000 watts Night, 790 kc CBS— established 35 years. With 5000 watts at 790, KFYO is powered and programmed for the most complete radio service in Lubbock. CBS news and features, outstanding local news coverage, good music format, complete sports dominance, complete farm and special services — Programming leadership for the rich Lubbock area. NOW REPRESENTED BY: VENARD, TORBET & McCONNELL, Inc. NEW YORK • CHICAGO • DETROIT • DALLAS • SAN FRANCISCO • LOS ANGELES BROADCASTING, January 14, 1963 39