Broadcasting Telecasting (Jan-Mar 1963)

KHOU-TV Houston KOTV Tulsa KXTV Sacramento WANE-TV Fort Wayne WISH-TV Indianapolis WANE-AM Fort Wayne j WISH-AM & FM Indianapolis Represented by H-R STATIONS BROADCASTING, January 14, 1963 February. More than 100 markets will be used, according to Foote, Cone & Belding Inc., New York, Equitable's agency. FC&B said a key part of the campaign will be the promotional efforts conducted jointly by Equitable's field offices in cooperation with the stations chosen for the spot schedule. Martha Sykes Murray is the agency timebuyer for the campaign. Butter-Nut coffee makes first tv network buy Duncan Coffee Co., Houston, Tex., through Tatham-Laird, has signed for the first network television advertising campaign for its Butter-Nut brand with a regional schedule in three ABC-TV evening programs. The Butter-Nut campaign, which begins this month and continues through September is for ABC-TV's Going My Way, The Sunday Night Movie and Premiere and is set for a regional lineup of more than 65 markets from the Midwest to the West Coast. AFA-AAW committee to polish adman's image Formation of a national committee to promote advertising's image and explain its role in a free enterprise system has been announced jointly by the Advertising Assn. of the West and the Advertising Federation of America. The 20-man group of media, agency and business men, with Peter Folger of J. A. Folger & Co., San Francisco, as national chairman and King Harris of Fletcher Richards, Calkins & Holden as national plans chairman, is preparing materials for all media on the theme, "Advertising is the Voice of Free Choice." Kits containing such material will be sent to 185 advertising clubs and members of the two sponsoring organizations. All creative work for the campaign is being contributed by committee members and prices for the various media materials will represent only actual cost of the items. THE MEDIA Nebraska plans 6-station educational tv net $3 MILLION MICROWAVE SYSTEM WOULD LINK STATIONS A plan to serve over 90% of the population of Nebraska with an etv network was revealed last week by the Nebraska State Committee on Educational Tv. The plan follows a recent action by the FCC (Broadcasting, Nov. 12, 1962) which reserved six channels in that state for non-commercial educational use. Proposed stations on the six reserved channels would be linked together with KUON-TV Lincoln by microwave facilities, at a cost of more than $3 million. The etv committee, which was appointed by Gov. Frank Morrison, will request funds to start the network from the state legislature. The project, which will be carriedout in four steps, will (1) move KUON-TV's transmitting facilities to a new 1,000 ft. tower, connect the Lincoln and Omaha studios, and activate ch. 3 Lexington, connecting it with the transmitting facilities of KUON-TV; (2) activate ch. 9 North Platte and link it with Lexington station, and activate ch. 13 Alliance, connecting it with North Platte; (3) activate ch. 25 Albion connecting it with KUON-TV facilities, activate ch. 7 Bassett linked to Albion facility; (4) begin operating stations as a network and add translators where the etv network doesn't reach. In appraising the cost to Nebraska Dr. John C. Schwarzwalder, chief con sultant on the plan, said that about $750,000 "might be received from the federal government" with the state paying the remainder. He also estimated that if the state operates its own microwave facilities the network would cost $255,916 annually to operate. The etv committee recommended that control of the network be given to a state commission, but that operation be contracted to the U. of Nebraska. The state will pay costs of the actual operation with the university supplying programming. NAB board members to pick award winner A recipient of the NAB's Distinguished Service Award for 1963 is expected to be picked this week at the joint meeting of the NAB boards in Phoenix. A special committee named to recommend a winner will report at that time. Last year's winner was Edward R. Murrow, chief of the USIA. Members of the special committee include James D. Russell, KKTV (TV) Colorado Springs, Colo.; Ben Strouse, WWDC Washington; Willard Schroeder, WOOD-AM-TV Grand Rapids, Mich., Gordon Gray, WKTV (TV) Utica, N. Y., and George T. Frechette, WFHR Wisconsin Rapids, Wis. 51